Digital Strategist II

Florida SouthWestern State College • Fort Myers, FL

3d

About The Position

Florida SouthWestern State College is accepting resumes in search of a Digital Strategist II to join our team of exceptional employees. This position serves as a strategic marketing and communications advisor for multiple departments, programs, campuses, or institutional initiatives. This position is responsible for the independent development, implementation, and optimization of integrated marketing and communications strategies that support institutional priorities. This role exercises independent judgment and discretion on matters of significance, including campaign strategy, messaging frameworks, channel selection, and audience engagement approaches. The Digital Strategist II partners with internal stakeholders to identify objectives, recommend strategic solutions, and drive measurable outcomes that support enrollment, retention, and brand positioning. This position also contributes to cross-functional initiatives and provides guidance on marketing best practices.

Requirements

• Bachelor’s degree in marketing, communications, digital media, public relations, or a related field.
• Three (3) years of professional experience in marketing, communications, or digital strategy.
• Demonstrated experience developing and implementing integrated marketing strategies.
• Strong analytical, written, and verbal communication skills.
• Proven ability to exercise independent judgment, manage competing priorities, and influence outcomes across multiple stakeholders.

Responsibilities

• Serve as a strategic marketing and communications advisor for multiple departments, programs, campuses, or institutional initiatives.
• Independently develop, implement, and optimize integrated marketing and communications strategies that support institutional priorities.
• Exercise independent judgment and discretion on matters of significance, including campaign strategy, messaging frameworks, channel selection, and audience engagement approaches.
• Partner with internal stakeholders to identify objectives, recommend strategic solutions, and drive measurable outcomes that support enrollment, retention, and brand positioning.
• Contribute to cross-functional initiatives and provide guidance on marketing best practices.

Benefits

• Competitive health, dental, vision, life, and disability insurance options to meet your needs
• Generous paid time off includes sick, personal, holidays, and winter & spring breaks
• Florida retirement membership (FRS)
• Educational and professional development opportunities for you and your dependents

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level