Digital Specialist, Email & CMS

Foresters Financial•Toronto, ON

1d•Hybrid

About The Position

We’re looking for a Digital Specialist that will assist in the day-to-day execution of marketing campaigns through the development and deployment of emails, text messaging and the publication of content to our B2B portals. The ideal candidate has a passion for code with an interest in design and staying up to date with digital marketing trends.

Requirements

Diploma in computer science or relevant studies, with 2 to 4 years of relevant working experience
Content Management Systems experience preferably Sitecore.
Required email deployment platform experience preferably Salesforce Marketing Cloud.
Solid HTML, CSS and SQL skills
Knowledge of Javascript, XML, JSON and Salesforce AMPScript
Proficient in Microsoft Excel
Strong time management skills: capable of handling multiple projects and meeting tight deadlines in a fast-paced, multifaceted environment.
Excellent verbal and written communication skills.
Excellent attention to detail, strong follow-through, a strong sense of ownership and accountability for tasks and projects.

Responsibilities

Support the development & deployment of email campaigns, including but not limited to: Work with copy/development decks to understand campaign requirements. Campaign setup, testing and deployment in Salesforce Marketing Cloud. Build email journeys including the build of automations and drip sequences. Perform quality assurance on emails and journeys ensuring error free deployments. Deliver email campaign reports with actionable insights.
Support the development and publication of content on digital B2B Sitecore websites: Manage website content and publish content to B2B platforms using Sitecore. Maintain a marketing content calendar for all producer facing properties. Support IT with new site/functional deployments by performing site testing across browsers, platforms and devices.