Digital & Social Media Specialist | Full-Time | PeoplesBank Arena

Oak View Group•Hartford, CT

2d•Onsite

About The Position

This Digital & Social Media Specialist position will develop, manage, and execute social media and digital programs to ensure the success of PeoplesBank Arena, PeoplesBank Arena Sports Bar events, and social media marketing initiatives. The position will serve as the lead social media specialist and social voice of the venues and be responsible for strategic social media planning and creating and posting all social content. This role will work in lockstep with the venue teams, marketing, sales, events, and booking. In addition, the position will support other arena marketing activities, including the planning and execution of event and venue advertising plans, database marketing initiatives, business development efforts, and content creation.

Requirements

A minimum of 3+ years of related work experience
Excellent copywriting skills
Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools
Proficiency with Adobe Creative Cloud/Suite and/or Canva.
Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity
Must be well-versed in all major platforms and stay current on emerging trends and updates.
Keen knowledge of all Microsoft Office applications
Highly organized, resourceful, quick learner, and able to handle multiple projects simultaneously
Ability to work a flexible schedule, including evenings, weekends, and holidays
Ability to lift/push/pull, carry, or otherwise move equipment as needed.
Must be adaptable with the ability to work under pressure to meet deadlines.
Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts
Extremely organized and detail-oriented, resourceful, quick learner, and able to handle multiple tasks projects simultaneously
A high degree of personal integrity and consistently put the interests of the organization first.
Basic photography and videography skills
Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)
Knowledge of website design
Knowledge of CRM software
Demonstrated skills in graphic design.

Nice To Haves

Prior Sports and Entertainment Industry experience preferred

Responsibilities

Manage the venue’s social media platforms and will also have the opportunity to work on marketing and digital initiatives.
Responsible for the on-time rollout of all show announcements on IG, FB, and X as directed.
Develop, own and manage the voice of the venue across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event days, etc.
Implement and maintain a social media calendar/strategy.
Develop relationships with local influencers and tastemakers.
Ideate and create engaging, fresh, and interesting content to grow the venue's social footprint as well as utilize social media to support and reach sales initiatives.
Capture engaging, behind-the-scenes content on the day of the event.
Create a recap summary and video to share with key stakeholders.
Engaging in conversation across social channels with fans, players, artists, local media, etc. while building followers and engaging influencers.
Set KPIs and benchmarks to measure the performance of social media channels.
Serve as the venue’s lead social media representative, monitoring sites on an ongoing, daily basis.
Monitor and engage in real-time social media activities during events, producing content, and liaising with guest services to lead to providing excellent customer service to patrons online.
Serve as on-site marketing department representative for designated events—duties may include recording content, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.
Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue.
Oversee the venue’s website and make basic edits and updates.
Make sure all information is relevant and current, keeping with industry trends.