Digital & Social Marketing Manager

ARTECHOUSE•Washington, DC

3d•$75,000 - $115,000•Hybrid

About The Position

ARTECHOUSE is seeking a Digital & Social Marketing Manager to own the organization’s online presence and grow its audiences and ticket sales. The role sets strategy and leads execution across the website, social channels, email, influencer and creator partnerships, and paid media for immersive exhibitions and experiences in New York, Washington, DC, and Houston. A central focus is designing, deploying, and managing customized AI agents and automated workflows for tasks such as content ideation, ad optimization, customer journey automation, and reporting. The manager determines what agents do, connects them to tools, reviews their output, and ensures accuracy, brand voice, and data privacy. The position also oversees digital marketing planning and collaborates with marketing and location teams, while supervising and mentoring AI agents, junior marketing staff or interns, and freelancers.

Requirements

At least 4 years of digital marketing experience running multi-channel campaigns across paid media, social, email, and SEO/SEM.
Hands-on experience with Meta Ads and Google Ads, including building and optimizing campaigns directly and achieving results tied to sales or bookings.
Hands-on experience with AI-powered advertising, such as Meta Advantage+ and Google Performance Max, AI-generated and AI-tested ad creative, and emerging ad placements in AI search and assistants.
Experience personally creating AI agents, including designing instructions, connecting agents to data and tools, and deploying them in real workflows; candidates should be ready to show work they have built.
Comfort with GA4, ticketing or e-commerce conversion data, and reporting dashboards.
Willingness to experiment with new tools, APIs, and integrations.
Strong organization across complex schedules, exhibition rollouts, and multiple stakeholders.
Strong visual and editorial judgment and clear writing.
Genuine interest in digital art, immersive experiences, and emerging media.
Must be commutable to either New York City or Washington, DC.

Nice To Haves

Experience in arts, culture, attractions, live events, or ticketed experiences.
Multi-location or multi-market marketing experience.
Experience supervising staff, interns, or freelancers.
Short-form video production or editing skills.

Responsibilities

Lead and execute digital marketing campaigns across email, social media, content production, website, paid digital media, and search to grow audiences, ticket sales, and brand awareness.
Set strategies for Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging social channels.
Plan content around exhibitions, events, and seasonal moments in each city, and grow local audiences through community management.
Build and manage the influencer and creator program, including sourcing, outreach, hosted visits, contracts, FTC disclosure, and performance tracking.
Plan, build, and run in-house paid campaigns on Meta, Google, and AI searches, including location budgets, audiences, creative testing, retargeting, and attribution to ticket sales.
Set campaign benchmarks, structure campaigns, manage bids and budget pacing, audit spending efficiency, and report on spend, return on ad spend, and cost per ticket.
Own website and location-page content, exhibition launches, SEO, UX, and conversion rate optimization with internal and external technical partners.
Monitor ticketing platform performance, conversion, and promotions to maintain a smooth purchase path.
Direct email and newsletter strategy and maintain consistent brand, visuals, and storytelling across channels.
Own the master digital marketing calendar for exhibitions, private events, press, and company priorities.
Partner with marketing and location teams on launches, collateral, and revenue initiatives.
Supervise and mentor AI agents, junior marketing staff or interns, and freelancers.
Design, build, test, and deploy AI agents and automated workflows for content drafting, scheduling, audience segmentation, asset tagging, lead nurturing, and administrative tasks.
Run agents that collect cross-channel data into regular performance and ROI reports, including forecasts when supported by the data.
Review agent output before publication and own accuracy, brand voice, and data privacy.
Document each agent’s purpose, inputs, tools, and owner so systems can scale and be handed off.
Research and pilot new AI tools, and recommend which to adopt, scale, or retire.