Digital Marketing & Social Media Specialist

Diamond Dental•Newtown, CT

2d•$20 - $25•Onsite

About The Position

Diamond Dental is seeking a creative, energetic, and results-driven Digital Marketing & Social Media Specialist to grow its brand, strengthen its digital presence, and attract new patients. This is a hands-on, in-house marketing position focused on creating engaging video content, telling compelling stories, managing social media, and executing measurable digital advertising campaigns. The position is part-time and on-site at the dental office in Newtown, Connecticut.

Requirements

At least 2 years of experience in digital marketing, social media management, content creation, or a related field.
Demonstrated experience creating and editing short-form videos for Instagram Reels, TikTok, Facebook, or YouTube Shorts.
Comfort interviewing people on camera and helping them feel relaxed and confident.
Hands-on experience managing paid advertising campaigns using Meta Ads Manager and Google Ads.
Working knowledge of campaign budgeting, audience targeting, keyword bidding, and performance optimization.
Proficiency with mobile video editing and graphic design tools such as CapCut, Canva, or similar platforms.
Strong written and verbal communication skills.
Creative, self-motivated, and organized, with the ability to work independently.
Ability to work on-site at the Newtown, Connecticut office.

Responsibilities

Create authentic short-form videos using a smartphone, including interviewing willing patients about their dental procedures, treatment outcomes, and experiences.
Capture patient experiences and behind-the-scenes content featuring the office, dentists, staff, technology, and procedures.
Edit videos into Reels, TikToks, Shorts, and other social media formats using CapCut, Canva, or similar applications.
Obtain appropriate patient consent and follow HIPAA and office privacy guidelines for patient-related content.
Manage and grow Diamond Dental’s Instagram, Facebook, TikTok, and YouTube presence.
Develop and execute a consistent social media content calendar.
Create and publish videos, photos, patient testimonials, educational posts, and promotional content.
Produce clear, informative content about dental procedures, oral health, preventive care, cosmetic dentistry, and treatment options.
Monitor engagement, respond appropriately to comments and messages, and help build an active online community.
Stay current with social media trends and identify ways to increase brand awareness and local visibility.
Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and YouTube Ads.
Manage advertising budgets, audience targeting, keyword research, ad creatives, and campaign performance.
Execute Google Search advertising, including keyword selection, bidding strategies, and conversion tracking.
Develop targeted campaigns to attract prospective patients in Newtown and surrounding communities.
Monitor and improve cost per lead, conversion rates, cost per patient acquisition, and return on advertising spend.
Conduct A/B testing of advertising creatives, messaging, audiences, and landing pages.
Provide regular performance reports with actionable recommendations.