Digital Media & Marketing Specialist

Air Force Global Strike Command•Barksdale AFB, LA

5d•Onsite

About The Position

This Non-appropriated Fund (NAF) position is assigned to Barksdale Air Force Base in Bossier City, Louisiana. It is a regular part-time role offering 20 guaranteed hours per week, with the possibility of working up to 40 hours per week. Benefits include annual leave, sick leave, a 401(k), and retirement benefits. The position designs, develops, and maintains digital marketing assets for the 2d Force Support Squadron (2 FSS), including its website, social media platforms, email and text campaigns, and other digital marketing programs. Under the direction of the Marketing Director, the specialist plans, constructs, deploys, and maintains the 2 FSS website and social media presence, serving as the primary digital content administrator and ensuring content is current, accurate, and functional. The specialist coordinates with activity managers to obtain information about events, programs, and promotional offers; writes, edits, and designs digital content; and creates multimedia, animation, graphics, and video consistent with 2 FSS branding. The role also supports communication strategy, digital audience engagement, platform analytics, and media coverage of 2 FSS events and functions. Evening, weekend, and holiday attendance may be required for event coverage, photography, and live streaming. Other related duties may be assigned.

Requirements

Progressively responsible experience in a social/digital media-centric role, online brand marketing, or graphic design.
Ability to manage website content, such as WordPress or Drupal.
Ability to research and compose material and maintain well-organized digital files.
Proficiency in Adobe Creative Suite applications, including Photoshop, Lightroom, Premiere Pro, Illustrator, and Express.
Proficiency in Microsoft Office applications.
Ability to operate a DSLR camera and perform videography efficiently.
Ability to communicate effectively verbally and in writing.
Must complete a background investigation with favorable results.
Must meet applicable qualification, eligibility, and background requirements.
Must provide proof of claimed preference or priority eligibility by the application closing date, if claiming such eligibility.
Foreign education used to meet requirements must be shown to be equivalent to a conventional U.S. education program.
Male applicants born after December 31, 1959 must be registered for Selective Service.
Must use direct deposit and satisfactorily complete an E-Verify check.
Must be able to provide a REAL ID or an authorized combination of identity documents for installation access.

Nice To Haves

A degree emphasizing Web Design, Marketing, Communications, Graphic Design, or a related field is strongly desired.
Education above high school level in a related field may substitute for progressive and demonstrable experience.
Specialized experience designing and laying out advertising copy and artwork using desktop publishing software and graphic design applications is preferred.

Responsibilities

Plan, construct, deploy, and maintain the 2 FSS website and social media presence under the direction of the Marketing Director.
Serve as the primary digital content administrator and ensure content is current, accurate, and functional.
Coordinate with activity managers to obtain timely, accurate information on events, special programs, and promotional offers.
Write, edit, and design content for digital publishing.
Design and develop interactive multimedia, site animation, graphics, and video elements consistent with 2 FSS branding.
Create and distribute marketing materials on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Use web, social media, multimedia, and graphics platforms, including Adobe Creative Suite.
Explore and optimize communication methods to engage customers and increase the squadron’s branding and service exposure; identify relevant industry trends and apply them to operations.
Assist the Marketing Director in developing communication strategies to reach target markets.
Create and administer interactive online forms, track user analytics such as SEO and engagement statistics, and aggregate platform data.
Attend 2 FSS events and functions, including evenings, weekends, and holidays, to provide media coverage, photography, and live streaming.
Perform other related duties as assigned.