Digital Search Analyst

Garmin International, Inc.•Olathe, KS

4d•Onsite

About The Position

We are seeking a full-time Digital Search Analyst at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for owning analytics, measurement strategy, and performance insights across multiple search channels. This role develops dashboards and recommendations that influence decisions and campaign effectiveness. This position also collaborates across teams to define measurement requirements, address tracking and data needs and transform data to visualize performance.

Requirements

Bachelor's Degree in Business, Marketing, Advertising, Communication, Journalism or another related field AND a minimum of 3 years of experience in digital analytics, ecommerce, digital marketing, search engine marketing, or search engine optimization experience
Must be detail-oriented and able to work proactively and effectively with minimal supervision
Ability to prioritize and multi-task in a fast-paced environment
Demonstrates strong and effective verbal, written, and interpersonal communication skills
Must be team-oriented, possess a positive attitude and work well with others
Demonstrates excellent time management and follow-up skills with proven success in meeting deadlines
Demonstrates mathematical aptitude to ensure accuracy of accounting documents and media schedules
Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel

Nice To Haves

Experience with Google Analytics 4 and the full Google marketing suite of tools
Knowledge of data visualization, event tracking, and product feed management

Responsibilities

Own reporting and analytics, delivering actionable insights to support both Search and eCommerce performance and decision-making
Advise stakeholders on optimization opportunities based on paid search, organic search, eCommerce, customer journey, and competitive performance analysis
Develop and maintain dashboards, analyze customer journeys, and identify conversion barriers and drop-off opportunities
Serve as product owner for product data feeds, monitoring platform health, feed quality, and data integrity
Develop strategic analyses and recommendations that influence search, eCommerce, and digital marketing decisions across business segments
Lead cross-functional analytics initiatives with Digital Marketing, IT, and eCommerce to define measurement requirements, reporting needs, and implementation priorities
Establish and maintain analytics, tagging, dashboards, and product feed reporting standards to improve data quality, consistency, and business usability
Build, maintain and enhance reporting solutions on analytics platforms to support recurring business reporting
Analyze paid and organic search performance to identify trends, opportunities and recommendations for optimization
Collaborate with stakeholders to evaluate and improve conversion performance
Create clear, timely reports and presentations that translate complex search, eCommerce, and digital marketing performance data into actionable insights
Manage and optimize product and marketing data feeds across digital platforms to ensure accuracy and effectiveness
Analyze monthly digital marketing performance and communicate key insights, trends and growth opportunities to stakeholders
Maintain a strong understanding of Garmin's product portfolio, customer segments and purchasing behavior to inform analysis and recommendations
Transform complex datasets into clear, actionable insights that support strategic and operational decision-making
Consolidate data from multiple platforms and sources into streamlined, user-friendly reporting solutions
Monitor competitive search activity to identify potential impacts and opportunities