Digital Sales Traffic Coordinator

Griffin Media•Oklahoma City, OK

About The Position

The Digital Sales Traffic Coordinator manages all aspects of the digital advertising trafficking process, coordinating with sales and other departments to support ad project management, order entry across multiple digital advertising platforms, campaign delivery, and reporting. The role creates sales materials, tracks orders and revenue, supports digital ad production, and monitors and optimizes campaign performance to meet client expectations and campaign goals. It also maintains campaign records, troubleshoots ad delivery issues, prepares client reporting, and helps develop digital advertising strategies and best practices. This is a full-time position primarily working 40 hours per week. The employee may sometimes be asked to work other hours or days to cover vacations, illness, breaking news, severe weather, or special projects and events. Remote work may be available occasionally at the supervisor’s discretion. The position is based at the Griffin Media Center in Oklahoma City, Oklahoma, and includes driving an automobile for company business.

Requirements

High school diploma required.
At least 2 years of work experience in digital advertising, media planning, sales, or a related environment.
Working knowledge of Microsoft operating system applications, including Word and Excel, and Adobe systems such as Photoshop; ability to learn new systems.
Strong understanding of digital advertising platforms and technologies, including ad servers, DSPs, and programmatic buying.
Strong analytical skills and ability to interpret campaign performance data.
Basic knowledge and understanding of HTML and JavaScript.
Excellent organizational and multitasking skills.
Exceptional communication and interpersonal skills.
Ability to work independently and as part of a team.
Detail-oriented, with a commitment to accuracy and excellence.
Must have or be able to obtain a valid Oklahoma driver’s license and have a driving record acceptable to the company.
Ability to perform other job-related duties as assigned.
Able to verbally communicate in English, read computer monitor information, hear detailed spoken word, remain sedentary and travel to the work location, perform manual dexterity tasks with hands and fingers, analyze data, concentrate, reason and write, perform under emotional stress, and lift 10 pounds unaided.
Demonstrate humility, a team-first attitude, and the ability to give and receive constructive criticism.
Demonstrate a strong work ethic, drive, and willingness to take initiative.
Demonstrate interpersonal awareness and skill in interactions and relationships.
Maintain a positive attitude and focus on opportunities.
Demonstrate a sense of urgency in reactions and responses.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proficiency in digital ad trafficking and management platforms such as Google Ad Manager, Google Ads, or Meta Ads Manager.

Responsibilities

Create digital sales proposals, contracts, inventory availability forecasting reports, and handouts for sales managers, account executives, and advertisers.
Collaborate with the sales team to gather assets and information needed to execute campaigns.
Enter and track digital sales orders and revenue, and keep available inventory and products updated.
Work with account executives and digital ad designers on digital ad production for clients.
Ensure digital advertisements are placed accurately and on time in accordance with client contracts.
Coordinate and manage trafficking of digital sales campaigns across various digital platforms.
Monitor and track digital campaign performance, optimizing toward client KPIs and ensuring campaigns pace toward completion.
Communicate with the sales team to ensure expectations are met and campaigns are properly optimized.
Maintain detailed campaign records, including schedules, placements, and performance metrics.
Troubleshoot and resolve digital ad delivery issues.
Provide digital campaign reporting down to tactic and ad level on a monthly or other requested schedule.
Assist with developing and implementing digital advertising strategies and best practices.
Stay current on industry trends and advancements in digital advertising technologies.
Perform other job-related duties as assigned, including driving an automobile for company business.