Digital Sales Traffic Coordinator

Griffin Media•Oklahoma City, OK

4d•Hybrid

About The Position

The Digital Sales Traffic Coordinator manages all aspects of the digital ad trafficking process, coordinating with the sales team and other departments to support ad project management, order entry across digital advertising platforms, accurate campaign delivery, and reporting. The role creates sales materials, coordinates campaign assets and production, manages campaign placement and performance, and provides reporting to clients. The position is primarily based at the Griffin Media Center in Oklahoma City, Oklahoma, and may be eligible for occasional remote work at the supervisor’s discretion. This is a full-time position, primarily working 40 hours per week. The employee may be asked to cover other hours and days for vacations, illnesses, breaking news, severe weather, or special projects and events. The role may also involve driving an automobile for company business.

Requirements

High school diploma required.
At least 2 years of work experience in digital advertising, media planning, sales, or a related environment.
Working knowledge of Microsoft operating systems and applications such as Word and Excel, and Adobe systems such as Photoshop, with the ability to learn new systems.
Strong understanding of digital advertising platforms and technologies, including ad servers, DSPs, and programmatic buying.
Strong analytical skills and ability to interpret campaign performance data.
Basic knowledge and understanding of HTML/JavaScript.
Excellent organizational and multitasking skills.
Exceptional communication and interpersonal skills.
Ability to work independently and as part of a team.
Detail-oriented, with a commitment to accuracy and excellence.
Must have or be able to obtain a valid Oklahoma driver’s license and have a driving record acceptable to the company.
Ability to perform other job-related duties as assigned.
Ability to communicate verbally in English, read computer monitor information, hear detailed spoken word, remain sedentary and travel to the work location, perform manual dexterity tasks with hands and fingers, analyze data, concentrate, reason and write, perform under emotional stress, and lift 10 pounds unaided.
Essential qualities include humility and a team-first attitude; willingness to give and receive constructive criticism; a strong work ethic, drive, and initiative; interpersonal awareness; a positive attitude; and a sense of urgency.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proficiency in digital ad trafficking and management platforms such as Google Ad Manager, Google Ads, or Meta Ads Manager.

Responsibilities

Create digital sales proposals, contracts, inventory availability forecasting reports, and handouts for sales managers, account executives, and advertisers.
Collaborate with the sales team to gather the assets and information needed for campaign execution.
Enter and track digital sales orders and revenue, and keep available inventory and products updated.
Work with account executives and digital ad designers on digital ad production for clients.
Ensure timely and accurate placement of digital advertisements in accordance with client contracts.
Coordinate and manage digital sales campaign trafficking across various platforms.
Monitor campaign performance, optimize toward client KPIs, and ensure pacing for campaign completion.
Communicate with the sales team to align expectations and ensure campaigns are properly optimized.
Maintain detailed campaign records, including schedules, placements, and performance metrics.
Troubleshoot and resolve digital ad delivery issues.
Provide client campaign reporting down to the tactic and ad level monthly or on another needed schedule.
Assist with developing and implementing digital advertising strategies and best practices.
Stay current with industry trends and advancements in digital advertising technologies.
Perform other job-related duties as assigned, including driving an automobile for company business.