Buick GMC Bloomington Digital Sales Performance Manager

Walser Automotive Group•Bloomington, MN

7d•Onsite

About The Position

For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois. We lead with innovation, technology, and a promise to deliver an exceptional experience every time. And your work here matters: a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities. At Walser, success starts with people. Join us to build a career where you can grow, belong, and make a real impact.

Requirements

Must be at least 18 years of age
Ideal candidate will have a proven track record in sales and data management
Professional attitude and willingness to adapt to business needs
Strong sales, customer service, and interpersonal skills
Excellent verbal and written communication skills
Must have a valid driver’s license and acceptable driving record

Responsibilities

Implement and manage a daily service to sales process
Manage monthly and ad hoc database and equity mining campaigns and initiatives
Serve as an expert user in CRM (DriveCentric) and data mining technology platform (AutoAlert) to support the needs and requests of the dealership
Manage CRM business rules, plan management, lead source management, maintenance, and user management
Establish best practices for digital lead handling and adapt strategy to align with changes in business need
Monitor incoming leads and distribute equitably to the sales team in a timely manner
Drive incremental sales, service, and acquisition appointments and opportunities through proactive outreach and marketing campaigns to existing customers and unsold opportunities
Manage daily, weekly, and monthly reporting of key metrics using various platforms
Work closely with General Manager and Sales Managers to identify and coach Customer Specialists that are under performing
Assist managers and sales staff with work plans to ensure quality and completion
Uphold Walser’s Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded