Digital Sales Lead - Hudson Valley - Pamal Broadcasting

PAMAL BROADCASTING•Latham, NY

3d•$70,000 - $85,000•Onsite

About The Position

Pamal Broadcasting is a locally owned and operated group of radio stations in New York's Hudson Valley, Capital Region, Glens Falls, and Rutland, Vermont. The Digital Sales Manager is responsible for developing digital sales initiatives and digital strategies in line with Pamal Broadcasting's strategic and revenue goals for the Hudson Valley, New York Region.

Requirements

Bachelor’s degree in marketing, business, or a related field.
4+ years of media sales experience with a focus on digital platforms.
Proven success in sales management, team coaching, and goal attainment.
Direct experience with broadcasting.
Business Development and Sales experience that includes cold calling to build up the client base.
Ability to mentor sales reps and lead group training.
Skill in using analytics tools to assess digital campaign ROI.
Mastery of presentation tools and CRM software (Google Workspace, Salesforce, Tableau).
Strong B2B relationship-building to secure new business.
Talent for dissecting RFPs and creating compelling sales strategies.
Exceptional verbal, written, and presentation skills.

Responsibilities

Working with sales managers to achieve revenue targets and to capitalize on digital revenue streams of all type.
Creating and managing internal systems and processes to keep all digital products and offerings up-to-date, current, and competitive.
Utilize Business Development related strategies such as Cold calling, email marketing, and networking events to bring in new clients.
Working closely with vendors and all Pamal Broadcasting departments including sales, programming, and marketing in a collaborative manner to support their digital needs.
Being available to be on in-person and remote sales presentations when needed and adding support in crafting digital sales presentations.
Regular training and development of the existing sales staff and new sales associates in digital products and digital sales opportunities.