Digital Sales Manager
About The Position
The Digital Sales Manager is the senior revenue leader for a local market, responsible for driving total market performance with a digital-first mindset while overseeing broadcast sales activity. The role leads digital revenue growth across Townsquare Ignite and Amped, develops integrated broadcast and digital strategies, and serves as the market’s digital authority for sellers and clients. This is a hands-on leadership role combining digital strategy, team development, and client-facing sales execution. The manager leads complex integrated campaigns, coaches Account Executives, monitors campaign performance, and builds relationships with clients, agencies, and community stakeholders. The position is full-time and in-office.
Requirements
- At least 3 years of sales management experience in digital and/or broadcast media.
- Extensive experience selling digital marketing solutions, including Programmatic, Search, Social, Video, and OTT/CTV.
- A proven record of driving digital revenue growth and exceeding sales targets.
- Strong understanding of full-funnel digital marketing strategies and performance metrics.
- Experience setting, tracking, and enforcing sales KPIs and revenue goals.
- Demonstrated success in consultative selling and complex deal execution.
- Excellent communication, presentation, and proposal development skills.
- Valid driver’s license and insurance.
- Must be eligible to work in the U.S.
Nice To Haves
- Radio or broadcast experience.
- Website and owned-and-operated digital sales experience.
Responsibilities
- Own and drive market digital revenue growth, emphasizing Townsquare Ignite and Amped solutions.
- Develop and execute a digital-forward sales strategy that combines broadcast and digital in integrated, results-based programs.
- Set, track, and hold the team accountable for digital and total revenue goals, pipeline activity, KPIs, and performance standards.
- Lead by example in selling complex digital and integrated campaigns, and assist Account Executives with high-impact opportunities.
- Drive new business development while expanding and retaining key accounts.
- Serve as the market’s digital subject matter expert and lead adoption of Programmatic, Search, Social, Video, OTT/CTV, and owned-and-operated digital solutions.
- Analyze campaign performance and reporting to guide optimization, renewals, and incremental revenue growth.
- Translate performance data into clear, compelling insights for clients and sellers.
- Recruit, retain, develop, coach, and train sales talent in consultative selling, digital strategy, and solution-based presentations.
- Maintain an in-field presence and participate in client and prospect meetings alongside sellers.
- Represent Townsquare as a trusted marketing partner to key clients, agencies, and community stakeholders.
- Monitor competitive activity and market trends to identify growth opportunities.
- Serve as a key member of the local leadership team.
- Oversee broadcast sales activity and support broadcast sales performance.
Benefits
- Competitive base pay plus performance-based bonus.
- Three weeks of paid time off and nine paid holidays.
- Medical, dental, and vision insurance.
- 401(k) retirement plan.
- Employee stock purchase plan.
- Company-provided laptop.
- Company discounts.
- Pet insurance.
- Volunteer time off.
- Career growth opportunities within Townsquare Media.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
