Digital Sales Manager
About The Position
WPTZ/WNNE, Hearst Television’s NBC affiliates serving the Burlington, Vermont / Plattsburgh, New York market, are seeking a Digital Sales Manager to lead and expand digital revenue. This strategic leadership role focuses on growing sales in a digital-first environment, developing the sales team, and driving measurable client outcomes. The manager will use Hearst’s tools, data, and cross-platform capabilities to strengthen digital revenue and improve client success. The role works alongside sales professionals in a collaborative culture and contributes to sales strategy, team mentoring, and the evolution of client marketing solutions. The market includes Burlington, Vermont, and Plattsburgh, New York.
Requirements
- Strong understanding of digital marketing and cross-platform media, including television and digital solutions.
- Experience generating revenue through new business development and account growth across multiple platforms.
- Ability to create persuasive presentations, respond to RFPs, and align solutions with client goals.
- Knowledge of pricing strategy and inventory management to maximize revenue opportunities.
- Strong analytical and problem-solving skills and sound business judgment.
- Effective communication and relationship-building skills with clients, agencies, and internal teams.
- Ability to coach, support, and collaborate with sellers to drive team performance.
- Experience supporting negotiations and contributing to successful client agreements.
- Ability to manage priorities, support forecasting, and contribute to revenue growth.
- Proficiency with WideOrbit, Kantar, and One Domain or WO Media Office.
- Valid driver’s license and reliable automobile.
Nice To Haves
- Related military experience will be considered.
Responsibilities
- Lead the strategy and execution of digital revenue growth in support of station sales goals.
- Partner with the Local Sales Manager on weekly, quarterly, and annual sales strategies and planning.
- Set clear expectations and support team accountability to foster a performance-oriented culture.
- Coach, support, and mentor Account Executives through regular individual and team sessions.
- Evaluate seller performance, identify development opportunities, and provide ongoing coaching.
- Deliver digital training and education to local and national sales teams.
- Identify and support new digital revenue opportunities, including non-traditional and emerging solutions.
- Support negotiations for digital advertising opportunities, ensuring strong positioning and alignment with client goals.
- Develop strategic responses to client and agency RFPs to drive new and incremental business.
- Build and maintain client and agency relationships to drive retention and growth.
- Partner with Account Executives to develop and deliver integrated digital marketing solutions.
- Support digital revenue forecasting and maintain visibility into performance.
- Manage budgets related to digital initiatives with attention to efficiency and outcomes.
- Review insertion orders and sales documentation for accuracy and consistency.
Benefits
- Medical, dental, and vision coverage.
- 401(k) matching.
- Emotional wellness support.
- Paid time off.
- Paid parental leave.
- LGBTQ+ health services.
- Additional benefits to meet employees’ and their families’ needs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
