Digital Sales Executive

Nexstar Media Group, Inc.•Raleigh, NC

2d•Onsite

About The Position

CBS 17, a leading local news provider in a top media market, is seeking a Digital Sales Executive in Raleigh, NC. This role involves working with a major broadcast group and a digital agency, focusing on sales to drive new business and retain existing accounts. The position emphasizes client-centered marketing strategies, enhanced support, and measurable results. The Digital Sales Executive will collaborate with account executives to increase digital advertising revenue and achieve individual sales goals by selling Nexstar’s marketing solutions. CBS17.com offers opportunities to sell custom sponsorships, display and video advertising, local news CTV, and creative production services. Nexstar Digital Marketing Services provides a comprehensive suite of solutions including CTV/OTT, targeted video, email marketing, SEM, social media, and more, backed by advanced reporting and analytics. The compensation includes a competitive base salary plus commission, with potential for local, regional, and multi-market business development. This is an opportunity for an experienced professional in a fast-paced sales and marketing environment with strong earning potential.

Requirements

Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more.
Strong knowledge and practical application of digital media targeting capabilities and analytics.
Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format.
Solid time management skills, consistently meets deadlines.
Effective problem solving, relationship building and communication skills.
Knowledge of media plans, advertising marketplace, and key competition.
Can excel in a fast-paced, revenue-driven sales environment.
Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software.
Professional appearance is a must.
Reliable transportation, valid driver’s license and a satisfactory driving record.

Responsibilities

Prospect and secure new business through networking, referrals, and outreach.
Consistently meet or exceed individual revenue goals and quarterly targets.
Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services.
Create digital marketing growth plans based on individual advertiser goals and objectives.
Identify, prospect and develop new business.
Maintains and grows existing accounts as well as develops new accounts.
Responsible for generating revenues through sale of commercial television and digital products.
Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
Achieve monthly and quarterly revenue goals.
Formulate and present customized digital advertising solutions in collaboration with account executives and individually.
Perform in-depth data analysis to deliver actionable insights to ensure campaign success.
Educate advertisers on performance metrics, insights and best practices.
Build a comprehensive collection of success stories and case studies to share with the sales team.
Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions.
Assist sales management team with special projects related to digital sales.
Other duties as assigned.