Digital Sales Coordinator - Wvue

Gray Media•New Orleans, LA

19d

About The Position

The Digital Sales Coordinator is responsible for onboarding, workflow, and optimization for digital advertising campaigns at WVUE FOX 8. The role coordinates campaign setup and execution with the sales team and Gray Digital Media Ad Operations, tracks campaign performance and delivery, supports attribution and conversion tracking, and provides campaign reporting and sales support. The coordinator works with Media Executives, clients, and internal teams to ensure accurate campaign execution, client satisfaction, and revenue delivery.

Requirements

Exceptional organizational skills and strong attention to detail.
Ability to prioritize, multitask, and meet deadlines in a fast-paced sales environment.
Strong written and verbal communication skills.
Self-starter who takes initiative and works effectively both independently and cross-functionally.
Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Nice To Haves

Experience in digital advertising operations, media, or a related field.
Familiarity with OTT/CTV, programmatic display, video, paid social, audience targeting, and mobile marketing products.
Working knowledge of Google Analytics (GA4), ad trafficking platforms, and/or order management systems.

Responsibilities

Enter digital orders accurately across platforms and campaign types.
Coordinate operational setup, trafficking, and campaign execution with the Sales team and Gray Digital Media Ad Operations team.
Manage campaign onboarding, including creative submission, scheduling, and launch verification.
Troubleshoot Ad Operations issues and communicate with Media Executives and clients as needed.
Monitor pacing, delivery, and performance across active OTT/CTV, display, video, paid social, mobile, audience-targeted, and other digital campaigns.
Identify and communicate optimization opportunities to improve performance and protect revenue.
Troubleshoot access issues involving Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, and Meta Business Suite, and support proper attribution tracking setup for clients.
Assist with implementing and auditing attribution and conversion tracking across campaigns.
Ensure campaigns are pacing to deliver in full and revenue remains within the applicable calendar month.
Compile and distribute regular campaign performance reports for internal stakeholders and clients.
Maintain accurate records of campaign metrics, pacing, and delivery outcomes.
Reconcile and audit third-party billing and impressions.
Work with Media Executives and the current Digital Sales Coordinator to support seamless campaign execution and client satisfaction.
Communicate digital inventory availability and sell-through percentages to the sales team.
Assist with regular reporting and establish recurring reporting cadences for accounts.