DIGITAL SALES COORDINATOR - WVUE

FOX Carolina News•New Orleans, LA

20d

About The Position

The Digital Sales Coordinator is responsible for onboarding, workflow, and optimization for digital advertising campaigns at WVUE FOX 8, a Gray Media station in New Orleans, Louisiana. The role works with the Sales team, Gray Digital Media Ad Operations, Media Executives, clients, and the current Digital Sales Coordinator to support accurate campaign setup and execution, delivery, reporting, and client satisfaction. Responsibilities include entering digital orders accurately across platforms and campaign types; coordinating campaign setup, trafficking, creative submissions, scheduling, and launch verification; monitoring campaign pacing, delivery, and performance; and identifying optimization opportunities. The coordinator also supports access troubleshooting and attribution tracking across digital marketing tools, ensures campaigns deliver fully within the calendar month, compiles and distributes performance reports, maintains campaign records, reconciles third-party billing and impressions, and communicates digital inventory availability and sell-through to the sales team.

Requirements

Experience in digital advertising operations, media, or a related field is preferred.
Familiarity with digital marketing products such as OTT/CTV, programmatic display, video, paid social, audience targeting, and mobile.
Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
Exceptional organizational skills and strong attention to detail.
Ability to prioritize, multitask, and meet deadlines in a fast-paced sales environment.
Strong written and verbal communication skills.
Self-starter who takes initiative and works well independently and cross-functionally.

Nice To Haves

Working knowledge of Google Analytics (GA4), ad trafficking platforms, and/or order management systems.

Responsibilities

Enter digital orders accurately across platforms and campaign types.
Work with the Sales team and Gray Digital Media Ad Operations on operational setup, trafficking, and campaign execution.
Coordinate campaign onboarding, including creative submission, scheduling, and launch verification.
Troubleshoot Ad Operations issues and communicate with Media Executives and clients as needed.
Monitor pacing, delivery, and performance across active digital campaigns, including OTT/CTV, display, video, paid social, mobile, and audience-targeted products.
Identify and communicate optimization opportunities to improve performance and protect revenue.
Troubleshoot access issues in Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, Meta Business Suite, and other tools, and support proper client attribution setup.
Assist with implementing and auditing attribution and conversion tracking across campaigns.
Ensure campaigns are pacing to deliver in full and revenue remains within the applicable calendar month.
Compile and distribute regular campaign performance reports to internal stakeholders and clients.
Maintain accurate records of campaign metrics, pacing, and delivery outcomes.
Reconcile and audit third-party billing and impressions.
Work with Media Executives and the current Digital Sales Coordinator to support campaign execution and client satisfaction.
Manage and communicate digital inventory availability and sell-through percentages to the sales team.
Assist with regular reporting and establishing recurring reporting cadences for accounts.