Digital Product Manager

Pressed Floral•Orem, UT

About The Position

As Pressed Floral’s UX & Ecommerce Manager, you will own the day-to-day strategy, performance, design, testing, and continued improvement of the company’s ecommerce website and internal applications. The role combines digital product ownership, UX/UI design, analytics, experimentation, SEO collaboration, and emerging technology. You will proactively identify opportunities, set priorities, develop solutions, coordinate or implement changes, test functionality, and measure results. The role reports to the Director of Product & Client Experience and works closely with Marketing, Client Care, Operations, Development, and external partners. You will own the digital roadmap and website experience, use analytics and customer feedback to identify improvements, run testing and conversion initiatives, collaborate on SEO and marketing efforts, improve internal tools and workflows, and coordinate development and quality assurance.

Requirements

At least 2 years of experience in UX/UI, product design, ecommerce, digital product, conversion optimization, or a related field.
Strong understanding of user experience and user-centered product design.
Proficiency in Figma or similar design and prototyping tools.
Experience using analytics, behavioral data, testing, or customer feedback to inform decisions.
Ability to independently own projects and take work from initial idea through execution.
Strong analytical, organizational, and problem-solving skills, with excellent attention to detail.
Experience collaborating with developers, cross-functional teams, or technical partners.
Comfort learning new technology and using AI tools to improve workflows and solve problems.

Nice To Haves

Experience with Shopify or Shopify Plus.
Experience in ecommerce or with a DTC consumer brand.
Experience with GA4, Shopify Analytics, heat-mapping tools, A/B testing platforms, or conversion rate optimization.
Familiarity with SEO fundamentals and collaboration with SEO specialists or agencies.
Experience with AI development tools such as Claude, Cursor, GitHub Copilot, or similar platforms.
Familiarity with GitHub, Vercel, APIs, or modern web application workflows.
Experience designing or improving internal tools, operational software, or custom applications.

Responsibilities

Own the day-to-day strategy, optimization, and performance of Pressed Floral’s customer-facing website and internal digital applications.
Develop and maintain a prioritized digital roadmap informed by company goals, user needs, analytics, feedback, and business impact.
Identify friction points, performance opportunities, and areas for improvement, and translate product and client experience goals into actionable digital priorities.
Own digital initiatives from problem identification through design, implementation, testing, measurement, and iteration.
Communicate priorities, findings, recommendations, and results to the Director of Product & Client Experience.
Own the ecommerce website UX/UI from discovery through purchase and monitor website and search performance using analytics, heat maps, testing platforms, client feedback, and other data.
Identify customer-journey friction, conversion and organic search opportunities, trends, and performance changes.
Set testing priorities and manage an ongoing A/B and multivariate testing roadmap, including developing hypotheses, designing variations, coordinating implementation, monitoring results, and interpreting outcomes.
Design and iterate on website pages, navigation, product experiences, landing pages, and features to balance brand, usability, customer experience, conversion, and organic search.
Evaluate and improve website structure, internal linking, page hierarchy, crawlability, indexation, and other on-page or technical SEO elements.
Conduct keyword and search-intent research and identify opportunities for existing pages, new landing pages, collections, and website content.
Implement or coordinate structured data/schema and other appropriate technical SEO optimizations.
Partner with Marketing on SEO content briefs and recommendations, campaigns, product launches, merchandising, landing pages, and other website initiatives.
Stay informed about ecommerce, SEO, DTC, and AI-powered search practices, and identify ways to improve how Pressed Floral and its content appear in traditional and AI-powered search.
Own the UX and continued improvement of internal applications and digital tools by understanding internal workflows, pain points, and opportunities.
Translate employee and business needs into digital workflows, features, and solutions; design application features in Figma when appropriate and gather user feedback before and after launch.
Use Claude and other AI-assisted development tools to understand, troubleshoot, prototype, and implement lower-risk internal application changes.
Test changes thoroughly before release and determine when engineering support is needed.
Translate product requirements and designs into actionable developer specifications and collaborate with development partners through implementation.
Review builds for design accuracy, responsiveness, functionality, and usability.
Own QA for website and internal application updates, including common user scenarios and edge cases.
Identify, document, prioritize, and follow through on bugs and digital experience inconsistencies, determining whether issues can be resolved independently or need developer support.
Stay current on AI and technology tools that could improve digital products or internal workflows.