Digital Product Manager

Manulife • Boston, MA

18h • $73,350 - $122,250 • Hybrid

About The Position

We are seeking an experienced Digital Product Manager to lead the implementation of digital product initiatives, ensuring they meet business goals and exceed customer expectations. This role plays a critical part in shaping marketing objectives by ensuring digital experiences are intentional, discoverable, and aligned to business and brand priorities. You will work within a cross-functional team to prioritize the product backlog, deliver iterative value, and enhance user experiences. Your insights will be crucial in influencing process improvements and experience enhancements. We invite those who are passionate about innovation and simplifying consumer journeys to join our dynamic team and help redefine digital experiences!

Requirements

• Minimum 5 years of experience in marketing roles.
• 1–2 years of experience supporting or owning digital products with demonstrated delivery outcomes.
• Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Analytics) and KPI-driven optimization.
• Strong analytical and problem‑solving skills with the ability to translate data and insights into action.
• Effective communication and collaboration skills across product, design, engineering, and marketing teams.
• Bachelor’s degree preferred or equivalent practical experience.

Nice To Haves

• Experience partnering with content, brand, SEO, or marketing teams to support business and customer outcomes.
• Working knowledge of enterprise digital platforms (e.g., Adobe Experience Manager, Sitecore, Salesforce) and headless/API‑first ecosystems.
• Awareness of personalization tools (e.g., Adobe Target, Optimizely) and consent/privacy considerations.
• Experience working with design systems and scalable digital workflows.
• Familiarity with agile delivery tools such as Jira or Rally.
• Customer‑centric mindset with experience synthesizing qualitative and quantitative feedback.
• Awareness of emerging technologies, including AI, and their potential application to digital experiences.

Responsibilities

• Ensure roadmaps account for functional and content needs, governance considerations, distribution strategy, and performance outcomes across key journeys.
• Partner with SEO, Marketing, and Experience teams to shape experience-led content strategies that support business objectives across awareness, consideration, conversion, and retention.
• Translate business and marketing objectives into clear digital experience, content, and functional requirements.
• Align stakeholders around product vision, priorities, and trade‑offs to ensure shared understanding of strategic goals and roadmap direction.
• Participate in agile ceremonies (planning, refinement, standups) and provide ongoing visibility into delivery progress, risks, and dependencies.
• Partner with Marketing and cross‑functional teams to support campaign execution, launch readiness, and timeline alignment across digital touchpoints.
• Lead or support user acceptance testing to ensure delivered features meet quality standards and defined requirements.
• Define, track, and analyze key product, content, and engagement KPIs in partnership with Analytics and Marketing teams.
• Use data and insights to inform prioritization, optimize journeys, improve content effectiveness, and enhance conversion performance.
• Apply structured prioritization frameworks (e.g., RICE, MoSCoW, Eisenhower Matrix) to align backlog and roadmap decisions with business impact.
• Collaborate with measurement teams to ensure accurate, timely, and actionable reporting.
• Execute against a digital roadmap that modernizes platforms using secure, scalable, enterprise and headless architectures.
• Leverage global design systems to deliver consistent, accessible, and scalable user experiences.
• Support personalization strategies that improve engagement and deliver measurable business value across digital channels.
• Support go‑to‑market and adoption efforts through coordinated rollout planning, training, communication, and feedback loops.
• Act as a connector across Product, Marketing, Experience, Sales, and Support teams to ensure consistent execution and messaging.

Benefits

• health
• dental
• mental health
• vision
• short- and long-term disability
• life and AD&D insurance coverage
• adoption/surrogacy and wellness benefits
• employee/family assistance plans
• various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• financial education and counseling resources
• up to 11 paid holidays
• 3 personal days
• 150 hours of vacation
• 40 hours of sick time (or more where required by law) each year
• full range of statutory leaves of absence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree