Digital Product Design Lead

Bobbie

7h•$126,245 - $175,000•Remote

About The Position

Bobbie is seeking a Digital Product Design Lead to improve the customer experience across its digital product and subscription journey. The role partners closely with Product, Lifecycle, Creative, Development, Brand, Product Marketing, designers, and engineers, bringing parent and customer insight into design decisions and translating that insight into clear problem statements, priorities, and well-crafted experiences. The lead will rebuild and lead Bobbie’s in-house UX/UI function, establish its design vision, standards, workflows, and culture, and direct the company’s UX/UI agency partner. The role owns the design system and Figma organization, including auditing and rebuilding the system’s foundation, maintaining components, tokens, documentation, and naming conventions, and developing consistent, mobile-first patterns for web and mobile. The position designs across the conversion funnel and subscriber lifecycle, including homepage, product, cart, checkout, signup, plan management, billing, feeding-stage transitions, save flows, cancellation, and winback. It also brings design and customer insight to personalized experiences that adapt to families’ stages and needs across onsite and subscription channels. The lead plans and conducts qualitative and quantitative research, such as usability testing, subscriber interviews, funnel and behavioral analysis, competitor analysis, user-feedback gathering, and A/B testing. They use findings and data to validate decisions and improve conversion, retention, satisfaction, and usability. The role also communicates and justifies design decisions, defines MVPs, establishes delivery timelines, manages dependencies and blockers, and guides projects through the design phase. This is a US-based remote role. Bobbie describes itself as an early-stage startup and emphasizes customer-centered design, initiative, curiosity, and a commitment to supporting parents and families.

Requirements

A portfolio demonstrating the customer insight behind design decisions and what was learned after launch, not only final screens.
Examples of proactively identifying and advancing problems, and the outcomes those efforts produced.
Ability to frame problems clearly, weigh tradeoffs against business goals such as conversion and retention, and contribute effectively to roadmap discussions with Product and leadership.
Experience building or leading an in-house UX/UI practice, including setting standards and workflows, directing agencies or contractors, and mentoring designers.
Deep UX and UI skills across web and mobile, expert Figma skills, and experience building scalable design systems.
Experience designing personalized or data-driven experiences and using data to shape decisions and measure results.
Significant product design experience.
Ability to communicate the rationale behind design decisions clearly to different audiences.
Passion for Bobbie’s work, initiative, curiosity, and willingness to take on varied work at an early-stage startup.

Nice To Haves

Experience in DTC subscription, membership, or other recurring-revenue products.
Mobile-first design experience.
Experience in health, baby/parenting, CPG, or ecommerce.
Familiarity with Recharge, Shopify, or Klaviyo.

Responsibilities

Lead and rebuild the in-house UX/UI function, setting its design vision, quality bar, standards, workflows, and ways of working.
Establish and promote UX/UI best practices and WCAG accessibility standards across the product organization, while staying current with industry trends and emerging tools.
Direct the UX/UI agency partner by setting priorities, providing creative and quality feedback, and raising the standard of its work.
Mentor designers and contractors and serve as a design partner to leadership.
Design wireframes, prototypes, and user flows, and identify and resolve UX/UI issues across the conversion funnel, including homepage, product, cart, and checkout pages.
Partner with Product Managers and Lifecycle Marketing to design subscription journey experiences, including signup, plan management, billing, feeding-stage transitions, save flows, cancellation, and winback.
Collaborate with Product and Lifecycle on personalized experiences that adapt to families’ stages and needs, onsite and throughout the subscription.
Audit, rebuild, own, and maintain Bobbie’s design system, including its foundation, style guides, UI patterns, components, tokens, documentation, and naming conventions.
Maintain Figma file hygiene and design system integrity so the system remains scalable and usable by collaborators.
Develop consistent, mobile-first design across mobile and web.
Plan and conduct qualitative and quantitative research, including usability testing, subscriber interviews, funnel and behavioral analysis, to validate design decisions and improve conversion, retention, and satisfaction.
Translate research findings into clear problem statements and present them to Product as opportunities.
Conduct competitor analysis, gather user feedback, and use A/B testing to improve design and usability and reduce UX friction.
Keep the parent community, its needs, feedback, and voice central to the subscription journey.
Partner with Creative to align user experience, visual identity, and brand voice, translating brand direction into interfaces that feel consistent with Bobbie.
Work early and often with Platform designers, Product Managers, and Engineers to validate feasibility, assess scope tradeoffs, and ensure designs ship with fidelity across mobile and web.
Partner with Lifecycle to design cohesive email, SMS, and web experiences that reduce churn, increase reactivation, and support parents throughout their subscription.
Partner with Brand on brand and commercial strategy and with Product Marketing to support go-to-market priorities and Bobbie’s positioning.
Explain and justify design decisions clearly and break features into MVPs that deliver immediate value.
Set timelines for UX/UI deliverables, manage dependencies and blockers, and lead projects through the design phase.

Benefits

Competitive stock options.
401(k) with employer match.
Employee medical, dental, and vision insurance fully covered by Bobbie, with subsidized pre-tax dependent coverage options.
US-based remote work model.
Flexible Time Off Policy, including Summer Fridays and half days on Fridays from Memorial Day through Labor Day.
16 paid company holidays, plus an end-of-year holiday shutdown.
16 weeks of paid parental leave, with the option to take an additional eight months unpaid.
One-year Bobbie subscription.
$75 monthly internet stipend.
Co-working space reimbursement.