Digital Performance Marketing Manager

Johnson Health Tech Companies • Cottage Grove, WI

7d • Onsite

About The Position

Matrix Fitness is looking for a creative, data-driven Digital Performance Marketing Manager to help bring our U.S. commercial marketing efforts to life. In this role, you’ll turn strategy into action across social media, paid digital, email campaigns, customer journeys, digital content promotion, events, partnerships, and performance reporting. If you enjoy building campaigns that connect with the right audience, digging into the numbers to see what’s working, and finding new ways to drive engagement and qualified leads, this could be a great fit.

Requirements

• 5+ years of digital marketing experience, ideally in B2B, fitness, wellness, commercial products, manufacturing, hospitality, equipment, or another sales-led environment.
• Hands-on experience with organic and paid social, email marketing, digital campaigns, audience targeting, customer journeys, and performance optimization.
• Confidence working with GA4, digital reporting, campaign analytics, and performance insights.
• Strong writing and editing skills with the ability to tailor messaging for social, email, paid media, and campaign landing pages.
• Experience using tools such as Canva, Adobe Creative Cloud, Adobe Express, CRM platforms, marketing automation tools, or customer journey platforms.
• A collaborative mindset, strong attention to detail, and the ability to keep multiple campaigns moving without losing sight of the bigger picture.

Responsibilities

• Lead U.S. social media planning and execution for Matrix commercial channels, including content calendars, campaign support, paid social, performance tracking, and optimization.
• Bring approved stories, partnerships, product content, testimonials, events, and thought leadership to life across digital channels in a way that feels relevant and engaging for the U.S. market.
• Plan, launch, measure, and refine digital campaigns that support lead generation, customer engagement, product launches, strategic accounts, events, and nurture efforts.
• Partner with marketing, sales, product marketing, CRM, creative, and global digital teams to make sure campaigns have strong messaging, clear conversion paths, and meaningful follow-up.
• Use analytics and reporting tools to uncover what’s driving traffic, engagement, conversions, lead quality, and campaign performance — then turn those insights into practical recommendations.

Benefits

• Competitive benefits program for eligible employees, including medical, dental, and vision insurance.
• Company-paid life insurance and AD&D for eligible employees.
• Flexible Spending Account and Health Savings Account options, depending on plan eligibility.
• 401(k) retirement plan options for eligible employees.
• Employee product discount, wellness resources, and additional employee support programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed