Digital Operations Manager

Adams Outdoor•New York, NY

About The Position

We are seeking a Digital Operations Manager to own our programmatic advertising operations and digital billboard network. This role is the hands-on operator and internal expert for our direct and exchange programmatic systems, while also holding accountability for the health and performance of our digital OOH infrastructure.

Requirements

5+ years of experience in programmatic ad operations, digital media operations, or a related operations role
Hands-on experience operating programmatic exchange integrations: SSP or publisher-side experience strongly preferred over DSP or agency-side
Demonstrated system ownership across the full lifecycle: configuration, monitoring, performance optimization, and vendor accountability
Experience managing vendor relationships and holding partners accountable to SLAs
Comfort working deep in technical systems: you understand how data flows between platforms and can diagnose where it breaks
Strong project management skills with the ability to juggle multiple active workstreams across markets and vendors
Clear communicator who can translate technical issues for non-technical stakeholders
Proficiency with project management tools such as Asana

Nice To Haves

Familiarity with digital OOH content management or media player platforms
Experience in a multi-market or distributed field operations environment
Background working with data and BI tools (Tableau, Snowflake, or similar) for operational reporting

Responsibilities

Full ownership of our direct and exchange programmatic systems
Hands-on configuration, management, and troubleshooting of exchange integrations, deal ID setup, creative specs, and pacing
Own the technical relationship with DSP and SSP partners
Partner with Sales and Revenue teams to surface delivery issues and support campaign execution
Serve as the internal subject matter expert on how the programmatic stack works and how to keep it running
Full ownership of digital uptime across our billboard network in all active markets
Day-to-day health monitoring, incident response, and resolution workflows for digital display outages
Own and administer digital inventory booking and contract management platforms
Manage content management and media player software vendors, holding them accountable to roadmap commitments and SLAs
Act as the primary liaison between digital ops, IT, and sales on issues affecting digital inventory availability and delivery
Drive resolution of booking conflicts, overbooking diagnostics, and play count discrepancies
Coordinate with the data team on play count pipeline integrity, alerting, and reporting accuracy
Manage project tracking and team workflows, keeping workstreams organized across markets and stakeholders