Digital Operations Manager

Snipes•Bensalem, PA

3d•Hybrid

About The Position

SNIPES is a leading global retailer in sneakers and streetwear, deeply rooted in youth culture. We are seeking a Digital Operations Manager for SNIPESUSA.com and the SNIPES app. This hybrid role, reporting to the Director of Digital Merchandising, is responsible for the day-to-day operations, continuous improvement, and strategic direction of our digital storefronts. The ideal candidate will translate merchandising and marketing priorities into executable plans, manage site functionality, search, and performance, and drive issues to resolution while shaping the product roadmap. This role requires a blend of hands-on technical problem-solving and strategic ownership to enhance quality, speed, and conversion rates.

Requirements

3–5 years of experience in ecommerce operations, digital merchandising, or site/app management.
Experience with — or strong familiarity with platforms comparable to — SFCC, Algolia, GA4, and ContentSquare.
Strong understanding of web and app platforms, CMS tools, and working knowledge of HTML/CSS.
Demonstrated end-to-end ownership: a track record of driving issues to resolution with development teams and vendors without needing escalation.
Experience setting direction and priorities for a digital storefront, and shaping — not just executing — the roadmap.
Strong analytical skills, with the ability to turn GA4 and ContentSquare data into action and clear recommendations.
Experience guiding, mentoring, or developing other team members.
A product-minded approach, comfortable with roadmap prioritization and owning outcomes.
Confident communicator and collaborator who can push back constructively and hold cross-functional partners accountable.

Nice To Haves

Enthusiasm for the brand
Consumer obsessed
Ownership mindset
Innovative mindset
Collaborative nature
Skillful communicator
Data-driven decision making
Adaptable and flexible
Disciplined and self-motivated

Responsibilities

Own the day-to-day operation, quality, and performance of SNIPESUSA.com, and provide strategic oversight of the SNIPES app.
Set operational direction and priorities for the digital storefront, translating business goals into an executable plan across web and app.
Lead the build and optimization of homepage features, landing pages, carousels, promotional blocks, and core site functionality.
Own site search and product discovery strategy in Algolia, including AI-powered search, recommendations, and personalization to drive findability and conversion.
Partner with merchandising and development to shape and prioritize the web and app roadmap, balancing business impact, effort, and customer value.
Provide oversight and final review of major app initiatives and releases to ensure alignment with digital strategy and brand standards, while their team manages day-to-day app ownership.
Configure, troubleshoot, and optimize within SFCC or a comparable platform, and drive complex backend issues to resolution end-to-end with development teams and vendors.
Analyze site and app performance using GA4 and ContentSquare, turning data into prioritized improvements and clear recommendations for leadership.
Lead A/B testing, QA, and launch coordination for significant features and modules.
Evaluate and pilot emerging tools — including AI-assisted content, merchandising, and analytics workflows — to improve speed, quality, and the customer experience.
Guide, mentor, and develop their team, providing direction, feedback, and growth support.
Hold cross-functional partners and vendors accountable to shared goals, surfacing friction directly and in real time.
Identify and implement process improvements to streamline workflows and increase operational efficiency.
Stay ahead of ecommerce, app, and AI trends, bringing new ideas to the SNIPES digital experience.