Digital News Content Producer - Kgns

Gray Media•Laredo, TX

About The Position

KGNS+ is seeking a content producer to create compelling content for broadcast and digital platforms. The producer creates copy, video, and/or pictures for all platforms and coordinates with newsroom staff, including reporters, photographers, the assignment manager, and the news director. The role serves as the newsroom’s digital voice and point person, helping ensure daily and long-term projects—including special-event and breaking-news coverage—are multi-dimensional. The producer also reviews digital metrics to support audience and engagement growth and ensures story selection and placement align with newsroom standards and goals.

Requirements

  • Excellent written and oral communication skills.
  • Solid news judgment and ability to multitask.
  • Ability to remain calm under pressure.
  • Team-player attitude and availability to work various schedules as needed.
  • Excellent writing skills, news judgment, and ethics.
  • Drive to develop original news content.
  • Understanding of digital and social media platforms and strategy.
  • Ability to produce with urgency and immediacy.
  • Strong work ethic, organizational skills, and leadership skills.
  • Integrity, accountability, and teamwork.
  • Broadcast journalism experience.
  • Media-related bachelor's degree.
  • Clean driving record.

Nice To Haves

  • Social media and technology savvy.

Responsibilities

  • Write and post copy daily across all platforms.
  • Track and review digital metrics to grow audiences and engagement.
  • Serve as the digital voice and point person, ensuring daily and long-term projects, including special-event and breaking-news coverage, are multi-dimensional.
  • Ensure story selection and placement fit newsroom standards for vision and growth.
  • Create copy, video, and/or pictures for broadcast and digital platforms.
  • Coordinate with reporters, photographers, the assignment manager, and the news director.
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