Digital Media Strategist - Tampa Radio

Cox Media Group • Saint Petersburg, FL

2d • Onsite

About The Position

CMG is seeking a client-focused Digital Media Strategist to partner with its Tampa Radio Sales team and develop integrated advertising solutions for local and regional clients. Working alongside Radio Sellers and market leaders, this role uncovers advertiser needs and connects clients with suitable CMG radio brands and digital products, including digital audio, streaming, targeted display, video, paid search, SEO/CRO, paid social, lead generation, sponsorships, and premium digital advertising.

The strategist develops and presents proposals, supports campaign recommendations, reviews performance, and identifies opportunities to grow client partnerships. This person serves as a trusted digital resource for sellers, clients, and market leaders, helping translate customer goals into measurable results and enabling the sales team to confidently position digital solutions.

Requirements

• Consultative, results-oriented approach and ability to build strong relationships with sales teams, clients, and internal partners.
• Ability to translate client business needs into strategic digital media recommendations and compelling sales presentations.
• Strong understanding of digital advertising, including audience targeting, programmatic buying, digital audio and streaming, OTT/CTV, paid search, paid social, attribution, campaign measurement, and emerging trends.
• Ability to analyze campaign performance, identify optimization opportunities, and communicate results clearly to clients.
• Strong organization and follow-through, with ability to manage multiple priorities, deadlines, proposals, and campaign details in a fast-paced sales environment.
• Experience using Microsoft Office, CRM tools, digital proposal platforms, analytics dashboards, and campaign reporting tools.
• Valid U.S. driver’s license, reliable transportation, and ability to travel locally for client meetings, with occasional overnight travel as needed.

Nice To Haves

• Experience in radio, audio, digital media sales, advertising, marketing, or media strategy.
• Experience supporting Sellers with needs analysis, proposal development, client presentations, campaign optimization, and renewal or upsell strategy.
• Bachelor’s degree in marketing, advertising, communications, business, or a related field.
• Prior experience working with automotive clients.
• Meta Blueprint Certification.

Responsibilities

• Partner with Radio Sellers during client discovery to understand advertiser goals, business challenges, audience needs, and growth opportunities.
• Develop insight-led recommendations combining radio and relevant digital advertising solutions.
• Create and present client-ready proposals connecting strategy, audience targeting, campaign objectives, KPIs, and expected business outcomes.
• Work with sales leadership to identify digital revenue opportunities, priority accounts, renewal needs, upsell opportunities, and new business prospects.
• Document campaign objectives, targeting, products, budgets, timelines, and fulfillment details accurately.
• Collaborate with campaign operations and analytics teams to monitor campaign performance and pacing, recommend optimizations, and identify opportunities to grow client investment.
• Advise Sellers, clients, and market leaders on digital media trends, product capabilities, measurement, and best practices.
• Support and coach Radio Sales teams in positioning digital solutions and developing strong marketplace recommendations.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed