Digital Media Strategist - Tampa Radio

Cox Media Group • Tampa, FL

19h • Onsite

About The Position

Cox Media Group (CMG) is seeking a Digital Media Strategist to partner with its Tampa Radio Sales team and develop integrated advertising solutions for local and regional clients. The strategist works with Radio Sellers and market leaders to understand advertiser needs, create media strategies, and recommend solutions across CMG radio brands, digital audio, streaming, targeted display, video, paid search, SEO/CRO, paid social, lead generation, sponsorships, and premium digital advertising products.

The role serves as a digital resource for sales teams, clients, and market leaders. It supports proposal development, campaign recommendations, performance reviews, and efforts to grow client partnerships. The position also collaborates with campaign operations and analytics teams to monitor campaign performance, assess pacing, and recommend optimizations.

CMG is an industry-leading media company with television, radio, streaming, and digital platforms. Its businesses include 17 television brands in 9 markets and 45 radio stations in 9 markets.

Requirements

• A consultative, results-oriented approach and ability to build strong relationships with sales teams, clients, and internal partners.
• Ability to translate client business needs into strategic digital media recommendations and compelling sales presentations.
• Strong understanding of digital advertising, including audience targeting, programmatic buying, digital audio and streaming, OTT/CTV, paid search, paid social, attribution, campaign measurement, and emerging trends.
• Ability to analyze campaign performance, identify optimization opportunities, and communicate results clearly to clients.
• Strong organization and follow-through, with the ability to manage multiple client priorities, deadlines, proposals, and campaign details in a fast-paced sales environment.
• Experience using Microsoft Office, CRM tools, digital proposal platforms, analytics dashboards, and campaign reporting tools.
• Valid U.S. driver's license, reliable transportation, and ability to travel locally for client meetings, with occasional overnight travel as needed.

Nice To Haves

• Experience in radio, audio, digital media sales, advertising, marketing, or media strategy.
• Experience supporting Sellers with needs analysis, proposal development, client presentations, campaign optimization, and renewal or upsell strategy.
• Bachelor's degree in marketing, advertising, communications, business, or a related field.
• Prior experience working with automotive clients.
• Meta Blueprint Certification.

Responsibilities

• Partner with Radio Sellers during client discovery to understand advertiser goals, challenges, audience needs, and growth opportunities.
• Develop insight-led media recommendations that combine radio and relevant digital advertising solutions.
• Create and present client-ready proposals connecting strategy, audience targeting, campaign objectives, KPIs, and expected business outcomes.
• Work with sales leadership to identify digital revenue opportunities, priority accounts, renewal needs, upsell opportunities, and new business prospects.
• Document campaign objectives, targeting, products, budgets, timelines, and fulfillment details accurately.
• Collaborate with campaign operations and analytics teams to monitor performance and pacing, recommend optimizations, and identify opportunities to grow client investment.
• Advise Sellers, clients, and market leaders on digital media trends, product capabilities, measurement, and best practices.
• Support and coach Radio Sales teams in positioning digital solutions and developing recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed