Digital Media Planner - Political Cycle 2026

GMMB • Washington, DC

6d • $65,000 - $85,000 • Hybrid

About The Position

GMMB seeks an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients. In this role, you'll synthesize industry research and trends to create compelling media recommendations, manage cross-platform digital campaigns across display, video, social, and mobile, and present strategic insights to clients and prospects.

Requirements

• Bachelor’s degree from four-year college or university required.
• 3-5 years of digital advertising experience.
• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile.
• Experience managing awareness (branding or message) and acquisition programs.
• Experience working with an ad-serving platform.
• Understanding of search engine marketing space and social media platforms.
• Strong analytical skills with an ability to understand paid media concepts quickly.

Responsibilities

• Provide expert counsel and guidance to clients on digital media advertising strategies.
• Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals.
• Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches.
• Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
• Monitor campaign performance, optimize in order to achieve objectives, and analyze and report results.
• Understand the value and role of evolving digital platforms, and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance.
• Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts.
• Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees