APTPUO - Fall 2026 - ADM4326A - Digital Marketing Technologies
About The Position
The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided.
Requirements
- MBA or Master's degree (PhD preferred) in an area directly related to the course.
- Recent professional experience in the area of the course.
- Experience with social media, social media marketing tools, website design and optimization, and website analytical tools.
Nice To Haves
- An acceptable level of education and/or experience could be viewed as being equivalent to the educational required and/or demonstrated experience.
Responsibilities
- Deliver the course in person.
- Potentially provide hands-on experience with selected technologies/tools.
Benefits
- Competitive salary
- Defined benefit pension plan
- Group insurance coverage
- Employee and family assistance program
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
