AY Digital Marketing Student Assistant (WS-ST2)
About The Position
This role acts as a vital link in the Marketing and Communications ecosystem, translating the College’s core values into engaging digital content. Its primary purpose is to maintain a professional and innovative brand presence that resonates with current and prospective community members. You will take ownership of your professional trajectory by mastering industry-standard tools and building a public-facing portfolio of work. You will go beyond data entry to analyze digital trends and recommend strategic improvements for the department. You will represent a major institutional brand, honing the work ethic and communication skills required for high-level post-grad employment.
Requirements
- Comfortable navigating various social media platforms and interested in learning the nuances of various digital marketing platforms.
- Enjoy working independently, take initiative on projects, and pride yourself on being punctual and professional.
- Ability to balance multiple moving parts without losing track of the details.
- No prior experience in an office or digital environment is required.
Responsibilities
- Execute full-cycle content updates across the St. Olaf website (WordPress), ensuring all pages adhere to institutional brand standards, accessibility guidelines, and SEO best practices.
- Act as a primary liaison for AAA/AA staff, providing professional WordPress support and coordinating updates to ensure departmental web presences are accurate and consistent.
- Monitor and analyze performance metrics across Google Analytics, Google Ads, Facebook, and Instagram; synthesize this data into actionable reports that inform future marketing strategies.
- Maintain a high level of detail-orientation to ensure "one voice" across all digital touchpoints, correcting inconsistencies and proactively suggesting improvements.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
