AY Digital Marketing Student Assistant (WS-ST1)
About The Position
This role acts as a vital link in the Marketing and Communications ecosystem, translating the College’s core values into engaging digital content. Its primary purpose is to maintain a professional and innovative brand presence that resonates with current and prospective community members. This position offers opportunities for professional growth in areas such as career and self-development by mastering industry-standard tools and building a public-facing portfolio, critical thinking through analyzing digital trends and recommending strategic improvements, and professionalism by representing a major institutional brand and honing work ethic and communication skills for post-grad employment.
Requirements
- Comfortable navigating various social media platforms and interested in learning the nuances of various digital marketing platforms.
- Enjoy working independently, take initiative on projects, and pride yourself on being punctual and professional.
- Ability to balance multiple moving parts without losing track of the details.
- No prior experience in an office or digital environment is required.
Responsibilities
- Execute full-cycle content updates across the St. Olaf website (WordPress), ensuring all pages adhere to institutional brand standards, accessibility guidelines, and SEO best practices.
- Act as a primary liaison for AAA/AA staff, providing professional WordPress support and coordinating updates to ensure departmental web presences are accurate and consistent.
- Monitor and analyze performance metrics across Google Analytics, Google Ads, Facebook, and Instagram; synthesize this data into actionable reports that inform future marketing strategies.
- Maintain a high level of detail-orientation to ensure "one voice" across all digital touchpoints, correcting inconsistencies and proactively suggesting improvements.
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
