Digital Marketing Strategist

Mount Nittany Health • PA, PA

1d

About The Position

The Digital Marketing Strategist will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, patient engagement, and driving growth for our healthcare organization. This position will collaborate with cross-functional teams, including creative services, marketing strategy, web and IT, to optimize digital channels and ensure our marketing efforts align with patient needs, regulatory standards, and organizational goals.

Requirements

• Bachelor’s degree or equivalent combination of education and experience
• Five or more years’ experience in marketing and communications for large organizations with formal brand structures
• Experience with developing and implementing digital strategy
• Experience with a variety of digital marketing products
• Healthcare marketing knowledge: familiarity with HIPPA regulations, medical terminology and general healthcare consumer behavior
• Digital Marketing Expertise: SEO, Paid Search, Paid Social, Email Marketing, Organic Social and Reporting
• Project Management: Ability to manage multiple projects and budgets at once
• Valid Driver’s license

Nice To Haves

• Graduates in Marketing, Communications, or a related field
• Healthcare experience

Responsibilities

• Developing and executing comprehensive digital marketing strategies
• Increasing brand awareness, patient engagement, and driving growth
• Collaborating with cross-functional teams (creative services, marketing strategy, web and IT)
• Optimizing digital channels
• Ensuring marketing efforts align with patient needs, regulatory standards, and organizational goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level