Digital Strategist

ModMed

1d • Hybrid

About The Position

ModMed is looking for a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. In this role, you will bridge the gap between data-driven insights and strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences. You will zoom out to build holistic journey strategies and zoom in to turn raw analytics into measurable business growth.

Requirements

• Bachelor's degree.
• 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role.
• Proven track record in B2B and SaaS marketing environments (required), with healthcare industry experience preferred.
• Broad understanding of core digital marketing channels, including SEO, paid media, social, email, web content, analytics, and conversion rate optimization.
• Demonstrated ability to translate complex quantitative and qualitative data into clear, persuasive strategic recommendations.
• Excellent communication, presentation, and cross-functional project management skills.
• Active curiosity about emerging digital trends and AI capabilities.
• Ability to travel domestically around 10-15%.

Nice To Haves

• healthcare industry experience preferred

Responsibilities

• Develop integrated digital customer journeys aligned with overarching business objectives, brand direction, and product/market strategies.
• Go beyond basic traffic metrics by combining web analytics, heatmap data, A/B testing history, and specialist insights to uncover root performance drivers.
• Leverage AI tools to gather diverse data inputs while applying human context and strategic nuance to build cohesive, actionable recommendations.
• Partner cross-functionally with paid media, email marketing, events, and content teams to align digital execution across full-funnel marketing campaigns.
• Collaborate with web, UX, creative, and technical teams to optimize site architecture, landing pages, personalization, and conversion paths.
• Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps to elevate campaign performance.
• Monitor emerging trends in search, social media, healthcare technology, user experience, and practical AI applications.

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level