Digital Marketing Strategist

Texas Health Resources•Arlington, TX

1d•Remote

About The Position

In this role you will be focused on shaping smart, digital-first strategies that improve how consumers find, experience, and engage with Texas Health for care. The position blends strategic thinking with hands-on collaboration across SEO, email, AI search, and digital platforms to drive better performance and stronger alignment across marketing efforts. It’s ideal for someone who enjoys connecting data, content, and innovation to make our marketing work smarter, faster, and more seamlessly.

Requirements

Bachelor's Degree Req
5 Years Experience in marketing, advertising or related field.
Must have a proven track record of driving business results. Req

Nice To Haves

Experience using Salesforce Marketing Cloud and other products in the Salesforce ecosystem to execute and optimize email campaigns, automated workflows, and journey-based marketing strategy. Preferred
Experience developing digital and lifecycle marketing strategies, including multi-touch, multi-channel consumer journeys. Preferred
Foundation in SEO strategy and digital performance optimization. Preferred
Strong analytical skills, with the ability to use campaign performance data and insights to drive continuous optimization and strategic decision-making. Preferred
Experience applying marketing automation and emerging digital technologies, including AI-enabled tools, to improve efficiency, relevance, and scalability. Preferred
Ability to collaborate effectively across digital, CRM, analytics, content, and IT teams in a complex organization. Preferred
Maintains up-to-date knowledge of evolving digital channels, technologies, and best practices, applying insights to enhance marketing effectiveness and innovation. Preferred
Ability to prioritize and make decisions related to resource allocation based on best practices and experience.
Strong executive presence and negotiation skills; ability to provide poignant and direct feedback to C-suite, even when they offer a dissenting opinion.
Exceptional written and verbal communication skills, strong editor, writer and storyteller with deep knowledge of social media and emerging trends.
Passion for leveraging the dynamic, shifting landscape of health care to drive effective marketing initiatives that engage consumers and drive business objectives.
Deep knowledge of health care industry, trends and business acumen.
Strong interpersonal skills, the ability to work with all levels of staff (executive, front-line, trustees and physicians) and function effectively in a fast-paced environment.
Committed to exceeding expectations in performance and leadership.
Results-oriented and exhibits attention to details.
Visionary and innovator willing to take calculated risks to improve internal and external engagement.
Proficiency in Microsoft Office.
Exemplifies and serves as a champion for Texas Health's guiding principles -- Mission, Vision, Values and the THR Promise.

Responsibilities

Develops organization’s marketing strategies for assigned consumer focused product lines, and/or system brand initiatives, and touch points, which includes, but is not limited to, hospitals and facilities, joint ventures, new products and services and employed physician practices.
Develops and maintains consistent planning documents, collaborates with Strategy, Business Development and leadership to ensure alignment with key imperatives and strategic priorities.
Ensures product line, brand and/or practice marketing initiatives position organization for growth and drive business objectives.
Manages system product line, brand initiatives and/or physician practice marketing and communication priorities and establishes processes for development and coordinated deployment of marketing plans within allocated budget.
Leads communication about progress and results to system, channel and entity leaders, highlighting outcomes and return on investment.
Solicits and incorporates feedback from leaders and subject matter experts to design successful programs.
Establishes effective relationships with system services leaders, product line leaders and key physician champions at the system, channel and entity levels.
Works with key leaders at the system and entity level to identify opportunities, issues and challenges; and develops strategic solutions and action plans.
Identifies opportunities for coordination and alignment within the organization.
Serves as a catalyst of knowledge sharing, keeping department and system leaders apprised of all pertinent line intelligence and strategic initiatives in the market area.
Leads strategy for consumer journey efforts for assigned product line(s) or system brand efforts focusing on content development and fostering engagement via email, direct mail, digital ads, paid search, social and other marketing strategies.
Works with interdisciplinary teams within brand experience to ensure pull-through on all strategic marketing tactics.
Seeks new and innovative methods of driving business results with focus on measurement and outcomes.
Works to become a service line/product line, system brand initiative and/or physician practice expert, working to understand clinical processes and procedures, patient journey information, and emerging treatment modalities to ensure contemporary positioning.
Actively seeks and digests large volumes of data and strategic intelligence to develop deep understanding of product line and/or system initiative.
Stays abreast of industry marketing approaches, competitive issues and positioning of product lines and/or system by competitors, financial and payor mix and all other relevant data related to creating product line and or system brand initiative success.
Serves as a champion for the brand in deploying product line and system brand marketing approaches.
Engages appropriate partners and vendors for the purpose of creative asset development, providing clear, accurate and relevant direction and input to enable strong results and on-brand assets, employs best practices and follows all protocols for creative asset development established by Brand Experience division.
Obtains and retains legal, clinical and product line approvals for creative assets.
Ensures brand standards and graphic identity is upheld in all product line initiatives.
Develops and implements product line campaigns that leverage all system assets and digital tools including Salesforce Martech Stack to drive and monitor results and metrics for system and entity goals.
Places strong emphasis on content development for pull-through in email, direct mail, digital and social strategies.
Uplifts brand through creative work and deployment.
Serves as project manager for marketing automation campaigns and strategies.
Identifies key metrics aligned with marketing automation strategies designed to drive business results.
Consistently shares updates with key contacts and seeks to keep all parties informed of progress.
Meets deadlines while juggling multiple priorities and projects.
Measures and shares results of marketing approaches, working to ensure strong ROI and successful outcomes for product line, physician practice and/or brand efforts.
Monitors spend relative to budget and shares consistent updates.
Monitor and report results for marketing activities.