Digital Marketing Strategist
About The Position
Natural Factors is seeking a hands-on performance marketing professional to help scale their digital presence across paid media, retail media, affiliate, influencer, and owned channels. The Digital Marketing Strategist will drive performance optimization, translate data into action, and play a key role in scaling customer acquisition, improving marketing efficiency, and shaping the company's digital growth strategy. This role will also define how the brand shows up across digital touchpoints while balancing growth, brand integrity, and compliance in the wellness space. Natural Factors is a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of its customers.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of hands-on digital marketing experience with a strong focus on performance marketing, paid media, and measurable growth
- Proven experience managing integrated campaigns across paid search, retail media, paid social and other acquisition-focused digital channels
- Experience managing affiliate, influencer or creator partnerships
- Proven experience analyzing channel, audience and funnel performance, translating data into actionable strategy, optimization and investment decisions
Responsibilities
- Plan, execute, and optimize paid media across Google Ads, Amazon DSP & Sponsored Ads, Meta, TikTok, YouTube and retail media networks, balancing brand awareness with performance-driven acquisition
- Own performance outcomes across CAC, ROAS, ACOS, CLTV, CPM, CPC, and other channel-specific KPIs
- Own and execute affiliate, influencer, and creator partnerships, including partner recruitment, activation, relationship management, and performance optimization
- Drive partner performance across awareness and conversion goals including metrics such as reach, clicks, engagement, CPA and ROAS
- Lead owned social media execution and optimization
- Partner with brand, content, and CRM stakeholders to improve website, email and SMS performance in support of conversion and engagement goals
- Develop dashboards, reporting, and insights to guide performance improvements
- Analyze customer behavior, audience segments, and funnel performance
Benefits
- Competitive total compensation package
- Outstanding medical, dental, vision plans
- Health and dependent FSA
- Employer-paid life and long-term disability insurance
- 401(k) with company match
- Financial planning and education sessions
- Discount on company products
- Safety footwear allowance
- Shift differentials for afternoon and night shift positions
- On demand pay
- Wellness days – 10 days per year
- Vacation days – 15 days per year
- 10 paid holidays per year
- Employee Assistance Program (EAP)
- Employee appreciation events and lunches
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What This Job Offers
Job Type
Full-time
Career Level
Senior
