Social & Digital Marketing Strategist

Access Labs•North Palm Beach, FL

1d•Hybrid

About The Position

Access Labs is seeking a Social & Digital Marketing Strategist to create engaging, educational, and industry-relevant content that drives community engagement across Access Labs' social and digital platforms. This role will own the full-funnel social media strategy and execution for Access Labs while also contributing hands-on to digital advertising and content marketing initiatives. The strategist will manage content planning, creation, curation, community engagement, and paid social advertising across platforms to build brand authority in the functional and integrative medicine space, educate healthcare providers and patients, and directly contribute to customer acquisition and growth. Hands-on experience with Instagram, TikTok, LinkedIn, Facebook, YouTube, and other emerging platforms is expected for developing organic content, managing community, and running paid advertising campaigns. This is a hybrid role blending creative social strategy with performance-driven paid media and content marketing, requiring strong experience in social media and digital advertising, a passion for storytelling, data-driven optimization, excellent project management, and a bias for action.

Requirements

B.S. in Marketing, Communications, Journalism or related field preferred.
3-5 years of hands-on experience in social media management and paid social advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.), preferably in health & wellness industry.
Direct experience managing paid advertising budgets, creating ad creative, targeting audiences, and optimizing campaigns for performance (CPC, CPA, ROAS).
Strong experience with major platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) including organic strategy, community management, and advertising tools.
Detail-oriented with exceptional editing and proofreading skills.
Proven ability to manage full-cycle campaigns from concept to creative to analysis and iteration.
Analytical and creative mindset with comfort using data to drive decisions while maintaining brand voice.
Excellent project/time management skills and ability to juggle multiple short- and long-term initiatives.
Passion for producing high-quality work that drives measurable success.
Adaptable, detail-oriented, collaborative, with strong communication skills and a positive attitude.

Nice To Haves

Experience shooting and editing video content is a major plus.
Graphic design/illustration skills are highly valued.

Responsibilities

Own day-to-day organic and paid social media strategy, content creation, posting, monitoring, moderation, and community engagement across all Access Labs channels.
Leverage social media best practices and algorithm optimization to amplify content reach and foster community interaction.
Plan, create, and optimize high-performing paid social campaigns (Meta, TikTok, LinkedIn, YouTube, etc.) including audience targeting, ad creative development, budgeting, bidding strategy, and A/B testing.
Develop and manage social content calendars, campaign plans, and asset libraries that support product launches, educational campaigns, brand awareness, services offerings and other initiatives.
Create compelling micro-content including Reels, TikToks, Instagram Stories, carousels, short-form video, graphics, and animated assets.
Track, analyze, and report on the performance of both organic and paid campaigns using platform analytics and third-party tools; continuously optimize for engagement, leads, and ROI.
Stay closely connected to our core audiences (physicians, wellness practitioners, and their health-conscious consumers) and identify content and ad strategies that build trust and drive results.
Directly manage and execute paid advertising efforts across social platforms and other digital channels to support lead generation and brand awareness goals.
Source and leverage UGC, client testimonials, and credentialed contributors for our educational assets (blogs, whitepapers, webinars, Podcast, lab guides etc.) for both organic feeds and paid campaigns.
Identify emerging platforms and innovative tactics to test and scale.
Contribute to broader content marketing efforts (blog, podcast, email, webinars, etc.) that reinforce our position as a leader in fast, accurate specialty lab testing.