Digital Marketing Specialist - MH

Ravago Americas•Northbrook, IL

20h•Hybrid

About The Position

We are seeking a talented and detail-oriented Digital Marketing Specialist to join a dynamic and highly productive Marketing and Communications team. The purpose of this role is to manage email marketing campaigns and draft copy that promotes specific products/services and events, enhances customer engagement, and drives sales growth.

Requirements

Excellent writing, editing, proofreading and verbal communication skills.
Proficient in email marketing/automation platforms (e.g., Mailchimp, Microsoft Dynamics).
Proficient in Google Analytics and SEO tools (AHREFS).
Proficient in Microsoft Excel, Word, Adobe file creation & management.
Good analytical and problem-solving skills.
Strong organizational and project management skills.
Detail oriented and ability to prioritize.
Ability to work independently and as part of a team in a fast-paced environment.
Innate sense of urgency that provides proactive and consistent work.
Maintains professional presentation, attitude, and behavior toward others.
Bachelor’s Degree in Marketing, Journalism/Communications or related field. Equivalent experience considered in lieu of degree.
4+ years of experience in email marketing or a similar role (required).
Experience producing email campaign performance reports, analyzing the results, presenting the data, and proposing improvements (required).
Valid driver’s license – required
Proficiency in English required

Nice To Haves

Demonstrated ability to improve email performance metrics over time (preferred).
Experience with email marketing in Dynamics 365 (preferred).
Familiarity with HTML and CSS for email design (preferred).
B2B marketing communications experience (preferred).

Responsibilities

Implement and execute email marketing campaigns.
Craft compelling and targeted email content, including subject lines, body copy and call-to-actions that drive customer engagement.
Draft engaging web copy to enhance SEO performance.
Create, post and monitor content across social media channels.
Design email templates and graphics that employ best practices using email marketing platforms (e.g., Dynamics 365, Mailchimp).
Conduct A/B testing to optimize email performance and improve open and click-through rates by analyzing subject lines, content blocks and layouts.
Maintain and segment email distribution lists based on contact type and preferences to deliver personalized content.
Ensure compliance with email marketing best practices and industry regulations, including CAN-SPAM and GDPR.
Monitor campaigns, analyze performance metrics and make adjustments to optimize campaign results.
Provide regular reporting and insights to improve future campaigns.
Collaborate with cross-functional teams to align email strategies with business goals.
Stay up-to-date with the latest email marketing trends and technologies to continuously enhance our email marketing efforts.
All other duties as assigned