Digital Marketing Specialist (Seasonal)

Richman Property Services•Tampa, FL

3h•$22 - $25•Hybrid

About The Position

Join our Team as a Seasonal Digital Marketing Specialist at Richman Property Services (RPS), Inc., supporting our Tampa Support Center! The Seasonal Digital Marketing Specialist plays a critical role in supporting the digital foundation of our multifamily portfolio. This position is responsible for building, maintaining, and optimizing RentCafe property websites, supporting portfolio-wide SEO initiatives, and partnering closely with IT and Yardi systems teams to ensure seamless website functionality, integration, and performance. This role requires both technical proficiency and strategic understanding balancing hands-on website development with a strong grasp of SEO best practices, domain management, and platform integrations that drive lead generation and leasing performance. The Seasonal Digital Marketing Specialist will assist our Marketing team supporting our national multi-family portfolio. The position may be fully remote, or based out of our Tampa Support Center in Tampa, FL, which is a hybrid position locally. The hours for the position are 8:30am-5:30pm, Monday through Friday. All systems and equipment will be provided by RPS. This is a Seasonal position that may likely last through the winter.

Requirements

2–4 years of experience in digital marketing, website management, or web development—multifamily or real estate experience strongly preferred
Hands-on experience building and maintaining RentCafe websites
Strong working knowledge of HTML and CSS for template customization
Understanding of SEO fundamentals and technical SEO best practices
Experience coordinating with IT and systems teams on domains and integrations
High attention to detail with strong organizational and troubleshooting skills

Nice To Haves

Experience working within the Yardi ecosystem (RentCafe, CRM, website integrations)
Familiarity with Google Analytics, Google Search Console, and SEO tools (SEMrush, Moz, etc.)
Experience supporting lease-ups, rebrands, or large multifamily portfolios
Ability to manage multiple properties and priorities in a fast-paced environment

Responsibilities

Build, launch, and maintain RentCafe property websites across a multifamily portfolio
Customize RentCafe templates using HTML and CSS to align with brand standards and marketing strategy
Troubleshoot website issues related to layout, functionality, forms, integrations, and performance
Ensure websites remain up-to-date with current content, specials, floor plans, pricing feeds, and compliance requirements
Support the portfolio’s SEO strategy through on-page optimization, metadata updates, site structure improvements, and content best practices
Collaborate with marketing leadership and external partners to implement SEO recommendations
Monitor website health metrics including page speed, indexing issues, and technical SEO factors
Assist with ongoing SEO audits and prioritization across the portfolio
Manage domain purchases, renewals, redirects, and DNS coordination in partnership with the IT team
Ensure proper domain configurations for new developments, rebrands, and website migrations
Maintain consistency between domains, subdomains, and property website structures
Work closely with the Yardi Systems team to support website integrations including: RentCafe CRM, Pricing and availability feeds, Online applications and resident portals, Third-party integrations (chat tools, analytics, call tracking, etc.)
Assist with testing and troubleshooting integrations to ensure accurate data flow and lead attribution
Partner with marketing managers, leasing teams, IT, and operations to support property-level and portfolio-level initiatives
Support new development launches, lease-ups, and property transitions with timely website delivery
Help document processes, best practices, and workflows related to website management and digital tools