Digital Marketing Specialist (Hybrid)
About The Position
Arbor Day Farm, owned and operated by the Arbor Day Foundation, is seeking a Digital Marketing Specialist to support and elevate its digital presence. This role will drive engagement, awareness, and conversion across Arbor Day Farm experiences. The Arbor Day Foundation is a conservation organization dedicated to educating and engaging stakeholders globally in its mission of planting, nurturing, and celebrating trees, using them as a solution to global issues like air and water quality, climate change, deforestation, poverty, and hunger. The ideal candidate will have a passion for environmental stewardship, hospitality, and creating engaging digital experiences that connect people to nature.
Requirements
- Passion for environmental stewardship, hospitality, and creating engaging digital experiences that connect people to nature.
- Experience supporting or executing digital marketing campaigns across channels like email, paid media, social, and web.
- Familiarity with platforms like Google Ads, Meta, CRM/email systems, analytics tools, and CMS platforms (e.g., Drupal).
- Strong writing skills with the ability to create clear, engaging, and conversion-focused copy across digital channels.
- Ability to manage multiple campaigns, stay detail-oriented, and collaborate effectively across teams.
- Eagerness to analyze performance data, identify trends, and continuously improve results.
Responsibilities
- Plan, launch, and optimize multichannel digital campaigns across paid media, social, web, email, and listings.
- Develop compelling, on-brand copy and collaborate on visuals and video that drive engagement and conversions.
- Lead organic social media strategy, content planning, scheduling, and community engagement while maintaining a consistent brand voice.
- Manage website and landing page content, improving conversions through SEO, testing, and user journey best practices.
- Track KPIs like engagement, CTR, conversions, and ROAS, using insights to refine and improve campaign impact.
- Partner cross-functionally to align campaigns with seasonal priorities, events, and promotions.
Benefits
- Competitive healthcare (health, dental, vision) coverage
- Wellness incentives program
- Company paid short-term and long-term disability
- Life insurance
- 401k with company match
- Company laptop and phone
- Company-hosted events and experiences
- One complimentary meal per day
- Employee Assistance Program (EAP) offering free counseling sessions and support
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
