Digital Marketing Specialist
About The Position
Join our collaborative marketing team as a Digital Marketing Specialist and help shape CoVantage’s online presence through strategic, high‑impact digital campaigns. In this role, you’ll support email, web, SEO, paid media, and digital banking initiatives that connect members with the tools they need. Your work will ensure our digital communications stay engaging, consistent, and member‑focused across every channel. CoVantage invests in our team members! Pay will be based upon your related experience and qualifications. Benefits include a 401k employer match of up to 200%, a bonus of annual salary up to 4%, a generous employer HSA contribution, and paid time off for community service.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field — or an Associate’s degree with 2+ years of relevant experience
- 2–4 years of professional digital marketing experience, including website content management (Kentico and/or SharePoint preferred), Google Analytics 4, and email automation platform
- Working knowledge of reporting and research tools, basic HTML/CSS, Microsoft Office, and Adobe Creative Cloud
- Strong written and verbal communication, analytical thinking, and the ability to manage multiple projects with excellent organization and attention to detail
- Must be bondable
Responsibilities
- Execute and optimize digital campaigns across email, website, SEO, paid media, and digital banking platforms to support member engagement and growth
- Build and manage targeted email communications, including segmentation, automation, and triggered journeys
- Update and maintain website and landing page content, ensuring accuracy, accessibility, and alignment with SEO best practices
- Collaborate with marketing teammates and agency partners to develop engaging digital assets for web, email, mobile banking, and online advertising
- Monitor and respond to digital reviews and inquiries on platforms like Google and the app stores to support a positive member experience
- Track and report on digital campaign performance, using insights to refine strategies and improve results
- Manage in‑session advertising within Digital Banking and the Mobile App, including scheduling, targeting, and recommending new placements
- Support marketing campaigns from concept to execution by contributing ideas, coordinating with partners, and staying current on emerging digital trends and tools
Benefits
- 401k employer match of up to 200%
- a bonus of annual salary up to 4%
- a generous employer HSA contribution
- paid time off for community service
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
