Digital Marketing Specialist, Affiliate

The TJX Companies, Inc.•Framingham, MA

21h•$65,000 - $81,200•Hybrid

About The Position

The Digital Marketing Specialist, Affiliate supports the strategy, execution, optimization, and reporting of affiliate marketing programs across TJX’s .com brands. The role works with internal teams, agency partners, publishers, and creators to drive customer acquisition, engagement, traffic, and revenue, while identifying opportunities to improve performance and grow the affiliate channel. The specialist provides affiliate program expertise, monitors channel trends and the competitive landscape, and shares insights and recommendations with internal teams. The role collaborates across Digital Planning, Brand Marketing, Measurement, Creative, Site Experience/Merch Planning, and the in-house buying team, as well as with affiliate agencies, publishers, and creator partners. The position supports the Affiliate Marketing Manager and team in developing strategy, planning, execution, optimization, and measurement. It leads promotional offer and e-blast content scheduling and newsletters; supports day-to-day program execution, content development, creative needs, invoice and budget management; develops creative briefs and asset guidance; analyzes performance; and maintains recurring reporting and dashboards with KPIs, trends, insights, and recommendations. This is a hybrid role with a weekly in-person requirement in Framingham, Massachusetts. The starting salary range is $65,000 to $81,200 per year. Actual starting pay depends on relevant skills, qualifications, and experience.

Requirements

Experience measuring digital marketing performance.
1–3 years of experience in affiliate marketing, digital marketing, media, eCommerce, or performance marketing.
Related experience with a media agency, vendor, or client-side media/marketing.
General knowledge of media planning.
Experience working with digital analytics and reporting platforms, such as Adobe Analytics.
Collaborative team player and effective communicator.
Ability to interpret and analyze data and present it to a variety of stakeholders.
Results-driven, detail-oriented, and self-motivated.
Excellent project management skills.
Experience with Microsoft Office, particularly Excel.
Bachelor’s degree in marketing, advertising, communications, or a related field.

Nice To Haves

Affiliate channel execution experience.
Knowledge of digital media planning, especially digital eCommerce channels.
Knowledge of or familiarity with the social influencer marketing landscape.
Experience executing and measuring various forms of digital media.
Retail experience.

Responsibilities

Provide support and expertise for affiliate program development, structure, maintenance, and reporting metrics.
Monitor affiliate channel trends and the competitive landscape to identify optimization opportunities and cost-per-acquisition strategies.
Share insights, best practices, and recommendations with internal teams through ongoing knowledge sharing and education.
Collaborate with internal and external partners to ensure programs are executed effectively and deliver results.
Work with stakeholder teams across Digital Planning, Brand Marketing, Measurement, Creative, and Site Experience/Merch Planning.
Collaborate with the in-house paid search, paid social, and online video buying team on cross-channel strategy and execution.
Build working relationships with affiliate agency partners, publishers, and creator partners.
Support the Affiliate Marketing Manager and team with affiliate channel strategy, planning, execution, optimization, and measurement.
Identify opportunities and provide recommendations to optimize affiliate channel performance.
Lead development of promotional offer and e-blast content schedules and newsletters, and support seasonal project plans.
Support day-to-day program execution, including content development, optimization, creative and asset needs, and invoice and budget management.
Develop creative briefs, communicate creative specifications and deadlines, and provide asset guidelines and trafficking information to Brand Marketing and Creative teams.
Analyze performance across publisher, promotional, content, and creator segments to identify growth opportunities.
Develop and maintain recurring performance reporting and dashboards featuring KPIs, trends, insights, and optimization recommendations.
Support attribution and broader measurement efforts.