Affiliate Marketing Specialist

Advantage Sales & Marketing dba Advantage Solutions•Boston, MA

1d•Remote

About The Position

The Affiliate Marketing Specialist is responsible for increasing brand awareness, driving qualified traffic, and contributing to new customer acquisition through strategic affiliate campaigns. The role drives traffic, leads, and orders to support clients’ e-commerce growth goals and manages both new and existing affiliate relationships and campaigns. Responsibilities span day-to-day campaign management, long-term strategic planning and forecasting, with campaigns and content aligned to the seasonal retail calendar. The position involves developing and optimizing affiliate campaigns, recruiting and managing partners, negotiating commission structures, analyzing performance, pacing budgets, and providing regular program insights and recommendations. The specialist works with affiliate platforms and vendors and meets with partners to strengthen relationships. The posting also describes media campaign planning, setup and execution oversight, trafficking and maintenance, and reporting for clients. AMP Agency is a full-service integrated marketing agency with offices in Boston, New York, Seattle, and Los Angeles. It describes its approach as “Insights Inspired, Results Driven” and states its commitment to diversity, equity, and inclusion. The posting additionally includes company information and role requirements for Advantage Solutions, including office-based environmental requirements and travel of up to 10%.

Requirements

Bachelor’s degree.
1–3+ years of experience in affiliate or partnership marketing.
Ability to independently prospect, recruit, and onboard affiliates.
Experience independently setting up and optimizing campaigns in affiliate platforms such as Commission Junction, Partnerize, Impact, or other SAS-model networks.
Strong understanding of marketing technology capabilities and ability to lead discussions with clients.
Up-to-date knowledge of affiliate marketing trends and best practices.
High proficiency in Microsoft Office, including strong Excel and PowerPoint skills.
The posting’s additional minimum qualifications specify 3–5 years of agency media experience.
Previous success planning, developing, and managing digital media campaigns for brands or products.
Ability to analyze data and strong understanding of measurement practices, third-party measurement companies, and web analytics.
Ability to meet tight deadlines while managing multiple projects simultaneously.
Strong written and verbal communication, client-service orientation, and presentation skills.
Ability to perform under pressure in a fast-paced environment, both individually and as part of a team.
Exceptional organizational and time-management skills.
Demonstrated interest in emerging technologies and digital marketing trends.
Ability to sit for extended periods (66% or more of the day), hear the telephone, and enter data on a computer; the role may require lifting up to 10 pounds.

Nice To Haves

Experience with DoubleClick and other third-party tracking solutions.
Experience with self-serve programmatic DSPs, DFA, Facebook UI, or FBX.

Responsibilities

Develop, manage, and optimize affiliate campaigns to grow qualified traffic, acquire new customers, and drive revenue.
Build the number of affiliate partners through outreach, recruiting, and relationship building to achieve monthly growth goals.
Identify and recruit partners using recruiting tools, social networks, communities and groups, blog postings, and email.
Negotiate and manage affiliate contracts and commission structures.
Manage relationships with key affiliate partners, understand performance drivers, and identify opportunities to increase volume.
Meet regularly with partners by phone and in person as needed to strengthen relationships.
Understand the brand’s identity and select partnerships that resonate with current and prospective audiences.
Encourage affiliate excitement and engagement about offers, products, and services.
Pull reports from affiliate platforms and vendors and interpret their meaning and implications.
Pace campaign budgets throughout the month to spend efficiently.
Allocate commissions to high-ROI partners based on average order value, lifetime value, new-customer volume, and asset creation.
Provide weekly brand insights and optimizations using program metrics, including partner recruitment, conversion rates, conversions per affiliate, ROI, and ROAS.
Lead media campaign planning with supervisor support and serve as a client-facing contact and presenter.
Oversee and quality-check associate creation of specifications, timelines, and setup processes; lead ongoing communications with internal team leads and vendor contacts.
Oversee and quality-check associate trafficking and implementation steps.
Lead development of reporting outputs and their presentation to clients.
May delegate work and provide guidance, direction, and mentoring to indirect reports.