Affiliate Marketing Specialist

Advantage Solutions•Boston, MA

2d•$58,400 - $73,000•Remote

About The Position

The Affiliate Marketing Specialist is responsible for increasing brand awareness, driving qualified traffic, and contributing to new customer acquisition through strategic affiliate campaigns. The role drives traffic, leads, and orders to support e-commerce growth goals by cultivating and managing affiliate relationships and overseeing affiliate campaigns. Work includes day-to-day campaign management, long-term strategic planning and forecasting, and aligning campaigns and content with the seasonal retail calendar. The position also includes media campaign planning and development, oversight and quality assurance of campaign setup, trafficking, and implementation, and leading reporting development and client presentations. It involves coordination with internal teams, vendors, and affiliate partners. Travel is required up to 10%; driving is not an essential duty. The role has no direct reports but may delegate work and provide guidance and mentoring to indirect reports. The posting also includes qualifications and job duties for a media role at Advantage Solutions, including agency media experience and digital media campaign responsibilities. These details are retained in the extracted requirements and responsibilities because they appear in the supplied description.

Requirements

Bachelor’s degree.
1–3+ years of experience in affiliate or partnership marketing.
Ability to independently prospect, recruit, and onboard affiliates.
Experience independently setting up and optimizing campaigns in affiliate platforms such as Commission Junction, Partnerize (Performance Horizon/Pepperjam), Impact, or other SaaS-model networks.
Strong understanding of marketing technology capabilities and ability to lead discussions with clients.
Up-to-date knowledge of affiliate marketing trends and best practices.
High proficiency in Microsoft Office; strong Excel and PowerPoint skills are required.
3–5 years of agency media experience.
Previous success planning, developing, and managing digital media campaigns for brands or products.
Ability to analyze data and strong understanding of measurement practices, third-party measurement companies, and web analytics.
Ability to meet tight deadlines while managing multiple projects simultaneously.
Strong client-service orientation and written and verbal communication skills, including presentation skills.
Ability to perform under pressure in a fast-paced environment, both independently and as part of a team.
Exceptional organizational and time-management skills.
Demonstrated interest in emerging technologies and digital marketing trends.

Nice To Haves

Experience with DoubleClick and other third-party tracking solutions.
Experience with self-serve programmatic DSPs, DFA, Facebook UI, or FBX.

Responsibilities

Develop, manage, and optimize affiliate campaigns to grow qualified traffic, acquire new customers, and drive revenue.
Build the affiliate partner base through outreach, recruiting, and relationship building to achieve monthly growth goals.
Identify and recruit partners using recruiting tools, social networks, communities, groups, blog postings, and email.
Negotiate and manage affiliate contracts and commission structures.
Manage key affiliate partner relationships, understand performance drivers, and identify opportunities to increase volume.
Meet with partners by phone and in person as needed to strengthen relationships.
Understand brand identity and select partnerships that resonate with current and prospective audiences.
Build affiliates’ excitement and engagement around offers, products, and services.
Pull and interpret reports from affiliate platforms and vendors.
Pace campaign budgets throughout the month to spend efficiently.
Allocate commissions to high-ROI partners based on average order value, lifetime value, new-customer volume, and asset creation.
Provide weekly brand insights and optimizations using metrics such as partners recruited, conversion rates, conversions per affiliate, ROI, and ROAS.
Lead media campaign planning with supervisor support and serve as a client-facing contact and presenter.
Oversee and quality-check associate creation of specifications, timelines, and setup processes; lead ongoing communications with internal team leads and vendor contacts.
Oversee and quality-check associate trafficking and implementation steps.
Lead development of reporting outputs and present them to clients.
May delegate work and provide guidance, direction, and mentoring to indirect reports.
Travel up to 10% as an essential duty.