Digital Marketing Specialist

Roberts Wesleyan University•Rochester, NY

9d•$21

About The Position

The Digital Marketing Specialist supports the Enrollment and Marketing teams by executing content-driven digital marketing initiatives across email, web, search, and social media channels. This role collaborates with internal campus partners to deliver high-quality, audience-focused content that supports awareness, engagement, and enrollment goals. This position focuses on content deployment, campaign execution, and channel coordination, while partnering with Enrollment and Operations teams for data, reporting, and systems execution.

Requirements

Bachelor's degree in marketing, communications, information systems, or related field.
2–3 years of experience in digital marketing or CRM/email campaign operations.
Hands-on experience with Slate CRM is strongly preferred
Proficiency in campaign management, segmentation, dynamic content, and testing in an email marketing tool or CRM.
Basic knowledge of Google Analytics, UTM tracking, and campaign attribution.
High attention to detail, strong organizational skills, and a collaborative mindset.
Comfort working in a fast-paced, deadline-driven environment with multiple simultaneous campaigns.

Nice To Haves

Demonstrated ability to manage complex systems and support cross-functional teams.
Strong written and verbal communication skills.
Alignment with the mission of Roberts Wesleyan University and commitment to Christian higher education.

Responsibilities

Email Marketing (Content & Execution)
Create, edit, format, and prepare mass email communications for audiences including prospective students and community contacts ensuring clear CTA, consistent voice, brand alignment, accessibility, and mobile-friendly design
Coordinate email scheduling to prevent audience fatigue and ensure alignment with broader campaign calendars
Support ad hoc and high-priority email needs for Enrollment
Partner with Enrollment and Operations teams to review performance insights and refine messaging strategies
Marketing Project Coordination
Manage assigned marketing requests from intake through execution
Track deadlines, approvals, and deliverables in collaboration with internal stakeholders
Support campaign launch coordination and post-campaign reflections
Web & Content Operations
Support content updates and entry in the CMS (Umbraco)
Ensure content consistency across channels and campaigns
Collaborate with SEO and digital teams to optimize content performance
Email & Digital Channel Support
Draft and prepare email content for deployment by the Enrollment Marketing team
Support social media and digital advertising campaigns with copy and creative assets
Assist with maintaining content calendars and campaign schedules