Lancaster Farming, Inc. - Digital Marketing Specialist

Steinman Communications • Ephrata Boro, PA

1d • Onsite

About The Position

Lancaster Farming is seeking a results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives that support subscriber acquisition and retention, audience development, advertising sales, lead generation, and brand visibility. The role promotes Lancaster Farming’s content, special editions, industry reports, events, and advertising programs through strategic, data-driven campaigns. The position is fully onsite at the company’s Ephrata, Pennsylvania location.

The specialist manages email marketing and audience-development campaigns, the GoHighLevel CRM, CMS publishing and minor website updates, and organic social content across Facebook and Instagram. The role also develops campaign briefs for paid advertising and creative work, tracks campaign performance, supports SEO, and recommends improvements to management. The position works with editorial, marketing, design, and internal teams to grow engagement and generate opportunities for advertising and sponsorship programs.

Requirements

• At least 5 years of digital marketing experience.
• Proven experience with email marketing platforms and campaign management.
• Proven experience with CRM platforms.
• Proven experience with Meta Business Suite.
• Strong understanding of marketing automation and customer journey development.
• Experience with audience segmentation and lead nurturing.
• Proficiency in marketing analytics and reporting.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.

Nice To Haves

• Experience in publishing, media, or trade publications.
• Familiarity with content management systems such as WordPress, GoHighLevel, or BLOX CMS.
• Experience with Google Analytics, Google Ad Manager, and SEO fundamentals.
• Graphic design and light video editing experience using Canva or Adobe Creative Suite.
• Knowledge of subscription-based and advertising marketing strategies.
• Experience supporting event marketing and sponsorship promotions.

Responsibilities

• Create, manage, and optimize email campaigns to grow subscribers, increase readership engagement, and improve advertiser visibility.
• Develop newsletter strategies, promotional campaigns, drip sequences, and automated workflows.
• Segment subscriber lists for targeted communications and personalized content delivery.
• Analyze email campaign performance, including open rates, click-through rates, conversions, and engagement metrics.
• Maintain email list hygiene and ensure compliance with CAN-SPAM and email marketing best practices.
• Manage and optimize the GoHighLevel CRM platform.
• Build and maintain automated workflows, funnels, forms, landing pages, and lead-nurturing campaigns.
• Monitor sales and marketing pipelines supporting subscription sales, event registrations, advertiser leads, and customer retention initiatives.
• Generate reports and dashboards to measure campaign effectiveness and lead performance.
• Train internal staff on CRM processes and best practices as needed.
• Publish paid articles, including collaborative content and advertorials, to the CMS.
• Make minor changes to internal websites using WordPress and GoHighLevel.
• Produce engaging content, polls, and surveys to help the editorial team extend user sessions on LancasterFarming.com.
• Manage and execute organic content schedules across Facebook and Instagram using Meta Business Suite.
• Develop audience-growth strategies to increase engagement and brand awareness within the agricultural community.
• Create campaign briefs for paid advertising campaigns through Meta Ads Manager and YouTube Ads.
• Develop creative briefs and communicate with the graphic design team for implementation.
• Engage with followers and support community-building initiatives.
• Track and report email marketing metrics, including subscriber growth, audience engagement, and lead generation.
• Use data-driven insights to improve campaign performance and customer acquisition efforts.
• Present recommendations for continuous improvement to management.
• Provide SEO support to the editorial and marketing teams using SEMrush, Google Trends, and/or Google Keyword Planner.

Benefits

• Four weeks of PTO to start, prorated for the first year.
• Paid holidays.
• Medical, prescription, dental, vision, short-term disability, and basic life insurance benefits.
• 401(k) with company match.
• Wellness program.
• Employee Assistance Program.
• Parental leave program.
• Free public parking in Ephrata.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed