Digital Marketing Specialist

APTIM•Knoxville, TN

1d•$36 - $41•Onsite

About The Position

APTIM’s Marketing & Communications team seeks a digitally versatile, growth-minded Digital Marketing Specialist to help plan, launch, and optimize integrated campaigns that build brand awareness, strengthen business development efforts, and generate leads across digital channels. This role operates within APTIM’s Corporate Marketing & Communications team, where the Digital Marketing function serves as a strategic hub for campaigns, content, analytics, digital experiences, and marketing technology. The Digital Marketing Specialist will be involved in content development, website updates, email marketing, social media, SEO/GEO/AEO, analytics, multimedia content, AI-enabled workflows, and cross-channel campaign support. The Digital Marketing team functions as a cross-trained, collaborative unit. While team members may have primary areas of focus, they are expected to support broader marketing priorities rather than work within rigid channel silos. The ideal candidate is resourceful, adaptable, and comfortable learning new systems and processes independently. This role is well suited for someone with a startup mentality who enjoys solving problems, figuring things out, wearing multiple hats, and helping move projects forward wherever needed. Success requires initiative, collaboration, creative judgment, operational thinking, excellent content and design instincts, and a willingness to continuously learn as modern marketing practices evolve. Candidates should also bring practical experience using generative AI tools to support research, content creation, optimization, and campaign development. The Digital Marketing Specialist reports directly to the Digital Marketing Manager.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, business, or a related field.
3-5 years of experience in digital marketing, marketing communications, content marketing, campaign execution, or related roles.
Experience working in fast-paced, collaborative, or lean-team environments where adaptability and self-direction were required.
Experience working within digital campaign environments involving email marketing, audience segmentation, campaign reporting, analytics, social publishing, content management systems, or marketing automation workflows.
Strong written and verbal communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders and help to develop clear, audience-focused messaging and content for technical, business, and client audiences.
Strong project management and organizational skills, with the ability to manage multiple projects, timelines, workflows, and deadlines in a fast-paced environment.
Familiarity with funnel-based marketing, lead generation concepts, customer journeys, and account-based marketing (ABM).
Strong creative judgment and understanding of modern digital content best practices.
Familiarity with modern marketing technology ecosystems, including CRM systems, marketing automation platforms, CMS platforms, analytics tools, social media publishing tools, AI platforms, and creator-focused applications.
Comfort learning new tools, systems, and digital workflows independently.
Practical experience using generative AI tools within marketing workflows and an understanding of prompt engineering best practices.
Proficiency with Microsoft Office suite (i.e., Word, Excel, PowerPoint, SharePoint).

Nice To Haves

Experience in the AEC, environmental, energy, infrastructure, or professional services sectors is a plus.
Experience with modern creator and content production tools video editing, audio editing, podcast support, or multimedia content production is a plus.
Basic understanding of HTML and website formatting is a plus.
Additional proficiencies with Microsoft applications (i.e., Power Automate, Forms, Planner) is a plus.

Responsibilities

Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms.
Collaborate with business units, subject matter experts (SMEs), business development teams, and Marketing & Communications leadership to support marketing and business objectives.
Assist in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts.
Support funnel-based marketing initiatives by helping align content and campaigns to audience needs, engagement stages, and conversion opportunities.
Assist in the coordination and implementation of account-based marketing (ABM) and targeted audience campaigns.
Create, edit, and optimize digital marketing content across formats, including: website copy, landing pages, email campaigns, blogs and articles, social media content, case studies, promotional assets, and short-form multimedia content.
Translate technical or complex information into clear, engaging, audience-focused marketing content.
Support webpage creation and updates through content management systems such as WordPress.
Apply SEO/GEO/AEO best practices, keyword optimization, and user-focused formatting across digital content.
Assist in the creation and editing of multimedia content, including short-form video, audio clips, podcast support content, and visual-first social content.
Utilize modern creator tools, AI-assisted creative applications, and digital platforms to support efficient content production workflows.
Use generative AI platforms and tools within OpenAI, Anthropic, Microsoft, Perplexity, or similar platforms to support research, content development, workflow acceleration, audience analysis, and campaign optimization.
Apply AI prompt best practices and critically evaluate AI-generated content for quality, clarity, accuracy, and brand alignment.
Execute email campaigns and support automated nurture and drip workflows using marketing automation platforms.
Assist with campaign implementation across CRM, CMS, analytics, social publishing, and marketing automation systems.
Monitor campaign performance, engagement metrics, and digital KPIs while helping identify optimization opportunities and actionable insights.
Support A/B and multivariate testing initiatives across email, landing pages, and campaign assets.
Support conferences, trade shows, webinars, and digital event promotion efforts.
Maintain awareness of evolving digital marketing trends, AI advancements, content formats, audience behavior, and platform changes.