Digital Marketing Specialist - Sports Facilities Management
About The Position
Sports Facilities Management, LLC (SFM) is seeking a Digital Marketing Specialist to support the execution of digital marketing initiatives. This role focuses on project coordination, campaign deployment, and performance tracking. The specialist will work closely with the Digital Marketing Manager, facility marketing teams, and the in-house web developer to ensure digital campaigns, landing pages, and online initiatives are delivered accurately, on time, and in alignment with brand standards. SFM is part of Sports Facilities Companies (SFC), a leader in managing and developing sports, recreation, wellness, and events facilities, offering a collaborative culture and opportunities for career growth in a rapidly expanding industry. SFC has been recognized as a Top Workplace.
Requirements
- Bachelor's degree in marketing, communications, or related field preferred.
- 1-3 years of experience in digital marketing coordination or project management.
- Experience working in a multi-location, franchise, or agency setting a plus.
Nice To Haves
- Proficiency in Google Analytics, SEM Rush, HubSpot CRM, Email marketing software, and social media business tools.
- Familiarity with project management or task tracking software (e.g., Asana, Trello, Monday.com).
- Proficiency with Elementor and a strong grasp of web design principles.
- Experience with SEO setup and optimization in WordPress.
- Ability to quickly learn new tools or processes on the fly and adapt to challenges.
- Strong attention to detail and organizational skills.
- Ability to manage multiple deadlines and stakeholders.
- Collaborative and proactive communication style.
Responsibilities
- Implement digital marketing campaigns across email, social, and paid media channels following strategic direction from the Digital Marketing Manager.
- Create start-up digital footprint including account creation on Google Business, Yelp, TripAdvisor, Meta, LinkedIn, and more.
- Create tracking pixels and coordinate with web and digital strategy to ensure campaigns are properly tracked across platforms.
- Start-up account management and implementation of email marketing software, forms, and data collection with proper legal and anti-spam considerations.
- Manage campaign timelines, ensuring all necessary assets are delivered and stakeholders are informed.
- Coordinate with facility marketing teams to gather required information for campaigns, evaluate creative, and proof materials.
- Make on-demand website changes (text, image, forms, new sections), primarily in WordPress Elementor or similar WISIWYG Wordpress editors.
- Partner with the in-house web manager to coordinate updates, new landing pages, and website enhancements for facilities.
- Ensure all web requests are documented, prioritized, QC'd, and tested before launch.
- Review and QA pages for accuracy, functionality, and alignment with campaign goals.
- Monitor campaign performance using Google Analytics, SEM Rush, social platform insights, and other reporting tools.
- Compile regular reports for the Digital Marketing Manager to evaluate campaign success and identify opportunities for improvement.
- Track KPIs for both corporate and facility-level marketing activities.
- Create on-demand reports in industry software such as Placer.AI, Seamless.AI, and others for cross-departmental requests.
- Work with the Digital Marketing Strategist to align on strategy and key priorities.
- Communicate with the web developer, graphic designers, and facility marketing contacts to keep projects moving forward.
- Assist in managing digital advertising assets, targeting lists, and tracking links.
- All other duties as assigned by management.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
