Digital Marketing Specialist

Direct Response Media Group Inc•Oakville, ON

34d•CA$56,500 - CA$70,000•Hybrid

About The Position

DRMG is seeking a data-driven Digital Marketing Specialist to join their team. This role will be responsible for the execution, optimization, and reporting of multi-channel paid campaigns to generate leads and maximize ROI. The specialist will focus on monitoring daily cost-per-lead metrics, optimizing budget allocation, and conducting landing page tests to improve conversion rates. Additionally, the role involves building and maintaining HubSpot performance dashboards, managing external SEM/SEO vendors, and leading the in-housing strategy for paid social campaigns.

Requirements

2 or more years of professional experience directly executing paid advertising campaigns on Google Ads, Meta Business Manager, and LinkedIn Campaign Manager
Strong working knowledge of digital marketing channels including paid search, paid social, display, email, and organic social media.
Strong understanding of landing page CRO best practices including form optimization, user experience (UX), and continuous A/B testing.
Ability to write clear, compelling copy for ads, social posts, landing pages, and email campaigns.
An analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
Strong organizational skills with the ability to manage multiple campaigns, documentation, and deadlines simultaneously.
Excellent interpersonal and communication skills, both verbal and written, with the ability to work independently and collaboratively across departments.
Detail-oriented with a strict commitment to quality, confidentiality, and accuracy in all deliverables.

Responsibilities

Serve as the primary internal liaison for the external digital agency, managing weekly briefings and performance scorecards for Google Ads and SEO.
Monitor Google Ads account health weekly, tracking metrics such as CPL by campaign, quality score, impression share, and conversion rates.
Identify underperforming ad groups or search campaigns and provide strategic recommendations for improvement.
Ensure all external paid search targeting aligns directly with the Ideal Customer Profiles (ICP) defined by the Sales Enablement team.
Write comprehensive, conversion-focused landing page briefs for the web contractor, emphasizing single-CTA structures and ICP-specific messaging.
Conduct rigorous QA testing prior to launch, verifying HubSpot form integration, UTM parameters, mobile responsiveness, and page load speed.
Run post-launch performance reviews using heatmap analysis, form completion tracking, and drop-off reports.
Document A/B testing variations and performance data systematically to build an internal CRO knowledge base.
Maintain the master HubSpot marketing dashboard, displaying real-time CPL by channel, lead volume by source, and pipeline conversion rates.
Consolidate data from Google Analytics 4 (GA4), CallRail, and Google Ads weekly into a streamlined performance report.
Translate complex data sets into clear executive summaries, explaining what the numbers mean and proposing concrete next steps.
Ensure every digital marketing campaign has airtight, end-to-end attribution mapping from initial click to closed revenue.
Activate in-house Meta Ads, building ICP-specific audience segments, ad sets, and dedicated landing page pairings.
Activate LinkedIn Ads, structuring precise target segments focused on franchise owners and marketing managers.
Benchmark paid social CPL metrics against legacy Google Ads data monthly to optimize cross-channel budget allocation.