Digital Marketing Specialist
Renewaire•Waunakee, WI
•Onsite
About The Position
The Digital Marketing Specialist plans and executes multi-media digital strategies to promote energy-saving HVAC innovation. This highly creative role requires strong collaboration across the marketing team. We want a true team player. The ideal candidate listens closely to feedback and offers constructive, insightful ideas to improve marketing performance. This professional maintains a modern understanding of SEO, AEO, and social media marketing practices. Together, we will expand online engagement, optimize digital campaign performance, and elevate our brand presence.
Requirements
- Degree in marketing, communications, graphic design, or a related field (equivalent professional experience will be considered).
- Strong working knowledge of the Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
- Excellent written and verbal communication skills.
- Strong understanding of project management, product marketing, and modern digital marketing methods.
- Robust critical thinking and creative capabilities to effectively assess and improve marketing performance.
- Strong problem-solving and technical troubleshooting skills.
- Proactive self-starter with high attention to detail and the ability to excel in a fast-paced, multitasking environment.
Nice To Haves
- Strong working knowledge of and familiarity with industry trends and practices preferred.
- Experience working with digital analytics software, such as SEMrush and Google Analytics preferred.
- Experience using social media management platforms (e.g., Hootsuite) is considered a plus.
Responsibilities
- Update and manage core website content, structure, and media across standard pages and product configurators.
- Identify website content gaps, then develop and write new material (e.g., blog posts, case studies, white papers).
- Identify, document, and resolve website system errors, rendering flaws, and minor performance bugs.
- Record, analyze, and adjust website performance utilizing platforms such as Google Analytics, SEMrush, Copilot, and Gemini.
- Conduct technical analysis of web traffic and provide actionable insights on website and campaign performance to enhance user experience, optimize search engine rankings, and maximize conversion results.
- Assist in developing, implementing, and communicating comprehensive SEO and AEO strategies designed to increase online brand presence, optimize for AI discovery engines, and drive organic traffic growth.
- Assist in formulating the annual digital advertising plan, identifying high-impact digital marketing opportunities, and executing and monitoring digital advertising campaigns.
- Develop and execute social media posts and campaigns, monitor industry trends, and actively engage in online conversations on behalf of the company.
- Track social KPIs while working to expand the company's following and maximize engagement across all active social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok, YouTube).
- Develop, design, and deploy digital content for email newsletters and marketing e-blasts using marketing automation tools.
- Produce digital assets to support multi-channel marketing activities, including video content, presentations, photography, podcasts, and 3D illustrations.
- Responsible for organizing, maintaining, and archiving digital asset libraries to ensure team accessibility and brand consistency.
- Adhere to existing brand standards across all digital marketing channels.
- Enhance company sponsorships, events, and trade show presence through strategic digital communication channels.
- Execute other projects as assigned by marketing leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
