Digital Marketing Specialist (1981)

Kooner Fleet Management Solutions•Sacramento, CA

2d•Hybrid

About The Position

This role is built for a content-first marketer who thrives in a fast-paced environment and enjoys wearing multiple hats. You’ll lead the creation and execution of digital marketing content across video, social media, email marketing, and brand design, helping shape how Kooner appears online and in the industry. From filming technicians in the field and capturing customer success stories to designing graphics, writing posts, building campaigns in HubSpot, and publishing content across channels, you’ll own the full content lifecycle from idea to execution. This is a hands-on role for someone who is both creative and operational, equally comfortable behind a camera, inside Canva/Photoshop, writing compelling copy, and building automated marketing workflows. You’ll work closely with leadership, sales, operations and HR teams to help tell the Kooner story and support growth across multiple business initiatives.

Requirements

2+ years of experience in digital marketing, content creation, social media management, or a similar role
Strong video creation skills, including shooting, editing, and publishing content
Experience with Canva, Adobe Photoshop, or similar design platforms
Hands-on experience with HubSpot or other CRM/email marketing platforms
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Self-starter mentality with strong organizational skills and attention to detail

Nice To Haves

Experience in B2B, automotive, transportation, fleet, or service-based industries
Knowledge of SEO, paid social, or digital advertising strategies
Familiarity with analytics and reporting tools
Portfolio encouraged

Responsibilities

Create engaging video and written content that showcases Kooner’s people, services, culture, and technology
Film, edit, and publish short-form and long-form video content for LinkedIn, Instagram, Facebook, YouTube, TikTok, Twitter/X, and other platforms
Write compelling web copy, blog articles, social posts, email campaigns, and customer spotlight content
Turn field operations, technician stories, and company initiatives into engaging content
Develop creative concepts and content calendars aligned with business goals
Manage and grow Kooner’s social media presence across multiple channels
Schedule, publish, and optimize content, while maintaining consistent brand voice and visual identity
Monitor engagement, trends, and analytics to improve performance and audience growth
Create graphics, presentations, promotional assets, and marketing collateral using Canva, Photoshop, or similar tools
Support branding consistency across digital platforms, recruiting materials, events, and campaigns
Collaborate with internal teams to develop visuals that support company initiatives and customer communication
Build and execute email marketing campaigns and automated workflows in HubSpot
Manage contact segmentation, campaign reporting, and lead nurturing initiatives
Support CRM organization, database management, and marketing automation efforts
Analyze campaign performance and recommend optimizations based on engagement and conversion metrics
Work cross-functionally with recruiting, operations, sales, and leadership teams to support company growth initiatives
Assist with event marketing, trade shows, recruiting campaigns, and customer communication efforts
Help identify new opportunities to strengthen brand awareness and digital engagement
Bring new ideas, creative energy, and operational discipline to a rapidly growing organization