Digital Marketing Specialist (Onsite)

SWBC•San Antonio, TX

2d•Onsite

About The Position

SWBC is seeking a talented individual to assist and support the digital team in maintaining and managing all digital assets, including SWBC’s web presence, marketing automation system, digital platforms, and delivery vehicles for digital advertising assets. Takes strategic direction from Digital Marketing Manager on how/when to implement marketing automation, paid adverting, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics. Works alongside the Marketing Analyst to pivot marketing campaign executables. Responsible for the management and maintenance of content on swbc.com and the company’s other related corresponding internet sites (i.e. swbcmortgage.com). Completes daily requests from the business to perform daily maintenance tasks on digital assets. Works closely with the Social Media Team to ensure cohesiveness across social media activities as they pertain to the digital landscape that are intended to drive traffic to external-facing websites, in an effort to identify Marketing Qualified Leads (MQLs) by the lead nurturing methodology. While the daily tasks will help support campaigns that have a social component, there will be no direct social media work for this role. In this role, you will be part of a dynamic team of strategic and analytical thinkers, creative problem solvers, and skilled individual contributors who work together to create engaging marketing campaigns and user journeys. Our team is always up for learning and trying something new, and you will be encouraged to tap into your own creativity, experience, and knowledge to help us push the boundaries of digital marketing in the financial services space. If you nerd out over digital marketing strategy, user/website behavior, and analytics, we’d like to meet you.

Requirements

Bachelor’s Degree in Marketing from a four-year college or university required.
Minimum of two (2) years of website maintenance and development (to include basic HTML, SEO, web content strategy, and web asset/page management), marketing automation (both execution and management of automated marketing campaigns), and digital advertising execution and management (such as running Google AdWords and display advertising campaigns).
Proficient Microsoft Office skills, including Outlook, Word, and Excel.
Excellent organizational skills.
Excellent listening skills.
Excellent problem resolution skills.
Excellent verbal and written communication skills.
Strong interpersonal skills.
Able to use basic office equipment, including copy machine, personal computer, and fax.
Able to type 35 WPM.
Able to travel locally or nationally by car or plane.
Able to sit for long periods of time performing sedentary activities.
Able to stand, stoop, and kneel to file for long periods of time.
Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.

Responsibilities

Supports website updates, executes blog promotion and publishing, and coordinates all digital media activity, as driven by the needs of the business, including usability, functionality, and site content enhancements.
Works hand-in-hand with marketing management to ensure site meets company standards and overall strategy.
Monitors impact of digital media assets in coordination with Marketing Analyst for reporting, analysis, and recommendations in an effort to maximize results.
Supports the sales process and attribution model for the business, in order to report on ROI, by understanding how the marketing automation system and CRM, of choice, interact with one another to identify gaps or recommendations.
Supports other digital marketing channel efforts, i.e. email marketing, providing oversight to timing, and deliverability.
Serves as the administrator of the marketing automation system and other digital technologies, responsible for monitoring and maintaining users, settings, assets, and documents—while staying abreast of the each system’s updates to provide recommendations on best practices for utilization.
Performs all other duties as assigned.