Digital Marketing Specialist

GeoStabilization International • Westminster, CO

2d • $66,000 - $89,000 • Hybrid

About The Position

GeoStabilization International® (GSI) develops and installs innovative solutions that protect people and infrastructure from the dangers of geohazards. We specialize in emergency landslide repairs, rockfall mitigation, and grouting, using cutting edge design/build and design/build/warranty contracting. GSI is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting.
At GSI, our culture is about being nimble but strong, fast-paced while team oriented, innovative, data-driven, and most importantly, client-focused. Our work is best suited for individuals who are driven to succeed, make well-informed decisions, act courageously, remain resilient when challenges arise and always strive to deliver on our commitments. Everyone working at GSI is a representation of pride, integrity, hard work, skill and overcoming challenges. GSI’s team includes some of the brightest and most dedicated professionals in the geohazard mitigation industry. We are an ever-evolving group of dedicated, hardworking individuals who aren’t afraid of going the extra mile to get the job done.
Our content requires translating complex geotechnical concepts for engineers, DOT project managers, and infrastructure owners. Candidates who thrive here are genuinely curious about how things work — and skilled at making technical subject matter compelling and accessible.

Requirements

• Excellent written and verbal communication skills and must have a proficient understanding of email marketing and social media management and strategy.
• Outstanding copywriting and copyediting abilities with a keen eye for detail, including the ability to review and refine AI-generated content.
• Demonstrated ability to learn and accurately represent highly technical subject matter; experience in construction, engineering, infrastructure, or industrial industries strongly preferred.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Creative mindset and ability to think outside the box to develop engaging content.
• Analytical skills to measure campaign performance and derive actionable insights.
• Ability to work in a fast-paced environment and meet tight deadlines.

Nice To Haves

• Bachelor's degree in marketing, advertising, communications, business, journalism, or a related field.
• Proven experience in email marketing, social media management, and content creation.
• Proficient in email marketing automation tools and social media management platforms.
• Comfortable utilizing a variety of digital marketing software to report on analytics, as well as utilizing AI tools to produce and optimize content more efficiently.
• Experience with AI content generation platforms (e.g., ChatGPT, Claude, Jasper, or similar) is a plus.
• Certifications in Marketing Automation & Social Media Management Tools.
• Familiarity with B2B marketing to technical or professional audiences (engineering, construction, infrastructure, or adjacent industries).

Responsibilities

• Develop social media content plans that are consistent with GSI's, Access Limited's, RoadGuard's, and other brands' identities and overall digital marketing strategies.
• Create consistent, meaningful content on all social media platforms for all brands, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns — using AI-assisted tools where appropriate to accelerate content production.
• Prepare content for engineers to share/repost company updates on their personal social media accounts.
• Communicate with social media followers, including responding to queries in a timely manner.
• Stay up-to-date with emerging social media platforms, trends, and AI capabilities to identify new opportunities.
• Conceptualize marketing campaigns that speak directly to the pain points of existing and prospective clientele — including DOTs, general contractors, engineers, and infrastructure asset owners.
• Create well-written copy that is free from mistakes, utilizing AI writing tools to improve efficiency without sacrificing brand voice or quality.
• Distribute emails through the use of automation software.
• Monitor and report on the performance of each campaign.
• Collaborate with the marketing team to align digital content strategies with broader marketing goals and campaigns.
• Coordinate with graphic designers, copywriters, Product Development Engineers (PDEs), and other stakeholders to ensure timely and accurate content delivery.
• Generate regular reports on key metrics, such as email performance, social media engagement, and resulting website traffic.
• Provide insights and recommendations based on data analysis to optimize digital content strategies.
• Support broader marketing initiatives as needed, including campaign development, content production for multiple brands, and marketing operations.

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• 401(k) plan to help save for your future including company match
• In addition to 7 observed holidays, salaried team members have flexible paid time off, hourly team members receive 10 days paid time off per year
• Paid parental leave
• Employee Ownership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees